As a small business owner, you are constantly dealing with competition. Nearby businesses and big box stores are taking potential customers from your company. Why is that? It could be because the superstore down the road has better customer service than you, but I doubt it. The reason for all these lost consumers is most likely due to a lack of brand visibility. So how do you get more people to see the brand you worked so hard to create? One of the best ways to extend your brand’s reach is by improving your local SEO strategy.
What does that mean exactly? A local search engine optimization (SEO) strategy is when you use online resources to promote your company’s products or services to local customers in real time. Search engines like Google and Bing have created algorithms that favor the users by providing information they think is best for them. This, in turn, places companies with the most beneficial and relevant information above others on search engine result pages (SERPs). The best way to climb the rankings and attract more customers is by doing the little things that competitors overlook. Follow these local SEO tips for an edge up on the competition.
1.Claim Your Company Listings
When you are growing your company’s online presence it is important to claim its listings. This allows you to provide the information customers need to find you. As time passes, you will need to keep up with the multiple listings created for you business. This means claiming the new ones and updating the old.
(Bonus Tip: NAP Consistency – Along with claiming your company’s listings, keeping the information consistent optimizes your local SEO. Always make sure your business’ name, address, and phone number (NAP) are up to date and constant on every platform. An inconsistent listing confuses potential customers and negatively affects your ranking.)
Among all of the sites you are listed on there is one that is most important: Google My Business.
Have you listed your company on Google My Business (GMB) yet? If you have not, do it right away. GMB is a great place to share your information with people searching the industry. Your GMB page will include your company’s website, logo, NAP, a brief description, photos and any other relevant information you want to share with your audience. GMB also provides you with customer insights and interactions to improve your brand online and off.
2. Gain Backlinks and Citations from Local Partners
The idea that gaining hundreds of backlinks shoots you to the top of the Google page is a myth. While numerous backlinks can help improve your SERP ranking, they must be relevant to be effective. Like all SEO strategies, paying attention to details is most important. As stated earlier, Google creates an algorithm that benefits the consumer. This allows them to monitor companies who cut corners, this includes gaining irrelevant backlinks. The best pace to start gaining useful backlinks is to build relationships with local partners. Partnering with nearby businesses could allow you to gain a backlink on their website. As you gain more backlinks, you can expand your reach and eventually partner with the larger businesses.
3. Engage with Customers
Cliches like “the customer is always right” or “maximize customer satisfaction” are used for a reason. The most successful businesses attract and retain customers. There are several ways to do this; advertise constantly, offer large discounts, provide ridiculous services, and more. These can be effective at times but there is a large group of people who do not react to those tactics. One of the best ways to reach a local audience and those farther from your business is through customer engagement. You want to let your consumers know that they are being heard. This can be achieved with platforms like Google, social media, and your company’s site. These platforms allow you to engage with your audience whether you are providing information about a new product, responding to a good review, or just having a conversation with a customer in need. This strategy will keep you in good standing with consumers and eventually the search engines.
(Bonus Tip: Customer Reviews – Google reviews are highly beneficial to your SERP ranking. Google is always looking for the most relevant information for local searches, and a large amount of positive reviews tells Google that your company should be at the top of the results page.)
Local SEO services in Charlotte, NC
Of course, not everyone has time to do all these steps on your own. You’re too busy running your business! That’s why small businesses across the Carolinas turn to Tanner Grey for digital marketing services. We have years of experience in marketing and SEO. You can trust us to make your brand the best it can be. To hear more about how we help, give us a call at
844.500.1339 or reach out to us online for a free local SEO audit.