It is not abnormal to hear some people deeming SEO as a complete waste of time and money, which fails to deliver the desired results and business. Many small business owners believe SEO to be a costly affair meant only for large companies with massive funds at their disposal. What they miss out on is that any SEO with no proper strategy will never yield desired results. Overlooking the essential points of web usability along with user experience will only lead to losing the business as well as competition. Listed below are some pertinent and fundamental points, which are often the culprits for the SEO strategy, failing to deliver.
Lack of Long-Term Perspective
Often SEO action plans are bound by a timeframe like six months or a year as many clients fail to see the need for SEO or its maintenance after the time-period to retain the rankings. This shortsightedness leads to the website owners landing up with wrong SEO tactics that will naturally deliver little to no results. The right SEO strategy would look to create “value” continually for as long as your online business exists.
Aimless Shooting in the Dark
Often SEO experts are without a proper strategy to achieve the desired rankings. The surprising element here is that most feel believe that they will never understand SEO. Moreover, they are convinced that learning it is just not required. It is similar to shooting darts in the dark and wondering why it has not hit the bull’s eye. For your online SEO marketing campaign to be successful, proper planning and strategizing are necessary. The plan must include key products or services, the audience, which needs to be targeted through the campaign, the goals that you have set to achieve and every possible detail about your competition.
An Unplanned Website Structure and Design
Most website owners concentrate on using SEO strategies to increase traffic to their website without considering if the website is worth the visit. They fail to understand the importance of a good user experience when visiting the page. The website design lacks the thoughts for SEO or usability. Lack of coordination and consideration is evident during the planning of navigation, structure, and layout of the website. It leads to a miserable user experience, which as per Google rules, leads to severe penalty with a much lower SEO ranking. Hence, any website design must inculcate keyword identification, landing page URL; navigation and anchor text.
Useless and Irrelevant Content
Many websites fail to realize the power of quality and relevant content. Keywords usage is above the desired density and content are neither original nor relevant or interesting or value-centric enough to attract and hold the visitor’s attention. Bit quality content has assumed paramount importance in today’s digital marketing and even search engine algorithms like that of Google is being changed to give original, quality and relevant content a higher ranking in the search results. Hence it about time to pay heed to this aspect and resolve the issue at the earliest.
Selection and optimization of wrong keywords is often the most common cause of a failed SEO campaign as the target audience is not reached and no sales come through. Many business owners depend on SEO companies to provide them with keywords. For it, you must choose a very respectable and esteemed SEO company that can help plan your SEO campaign that is bound to succeed.