Anyone who has already embraced digital marketing in his business knows that search engine optimization is useful in generating website traffic. Unfortunately, not all people focus on this strategy but instead direct all the attention in creating blog posts. When this is a good thing, your business also requires promotion if it is to receive any recognition from Google. If you are not already using SEO in your site or want to but don’t know where to begin, read on as this post will give tips and tricks to help promote your website and start getting unique visitors.
Create a team made of experts
Good content creation is not something you get from just anybody, it requires a qualified writer who knows how to plan before writing. To achieve high-quality content, you need to bring together people from various departments including PR, content strategy, SEO, creativity, and social media marketing. Getting the right people on the bus will ensure you are provided with search engine optimized content. Also, when hiring the team, remember you need to diversify instead of overloading three people or less and expecting them to be exemplary good at everything.
Define your goals
For the team to provide you with a job that matches your expectations, you need to have your goals set. For instance, explain to them about your brand, your core values, the story you want to tell, and how you want to communicate the story. Second, you need to know your target audience with your major focus being on the existing customers, then the prospects, and the rest of the world last. Once you have the content created, you need to use different metrics to measure the success of the content. Keeping track of traffic, conversions, and social media engagement will help you understand what parts of your SEO marketing needs improvement or a complete makeover.
Always audit your content before creating new one
Before you embark on new content creation, make sure you audit the one you already have and take points on which content has generated most traffic, social media engagement, and website clicks. Having these statistics can help you decide whether to discard it or do a little improvement to reap more benefits. The information on the available content will also help you in internal link building, which is one of the key SEO strategies.
Ensure all your content is data-driven
Instead of blindly creating content, ensure you incorporate data to improve the credibility of your high-quality and well-crafted content. Before writing, carry out a research to learn what data your client has and incorporate it into your content. While focusing on improving your content quality, you need to find ways to make your posts highly competitive. According to statistics, over 3 million Facebook posts, 300,000 tweets, 1200 blog posts, over 400 hours YouTube videos go online every minute.
The only way to compete with this is by ensuring you create high quality and relevant content that the reader will find worthwhile. It better to post less but high-quality content than quantity with low quality. Quality is what matters most when it comes to Google algorithms. You will be surprised that high-quality content will boost your ranking compared to quantity but crap content.