Instagram has become quite a hit, not just with individuals but with businesses too. It has become a major platform that advertisers cannot ignore. Whereas other social media platforms are trying to protect their users by monitoring advertisements, Instagram itself promotes ads as a way to increase engagement with its users. Companies looking to advertise using Instagram have multiple options to choose from. They can choose from photo ads, carousel ads, video ads and also ads on their Stories. The last two are much more effective in connecting with the users as it allows motion, sound, and sight to get the attention of the users. Placing video ads allow advertisers to get their message across, but you need to be careful when creating the ads. Here are some of the top tips that you need to keep in mind when creating ads for the Instagram page –
First Few Seconds Matters the Most – Most of the Instagram users will just scroll through their feeds, so the brands need to make an effort to make the first few seconds of the videos very interesting so that the users are compelled to stop. So, you need to have catchy movements in the first few seconds rather than slow openers.
Identify and Solve a Problem – The best way to get the attention of the users is by offering them a solution to a problem. You should identify the problem first as it will intrigue the users as to what solution you have to offer. Once they stop their feed to see your advertisement, you can show them the product or service that you provide.
The Ad should have a Single Goal – When creating the Instagram ad, you should be clear about the motive behind creating that ad. It can be to sell a product or service, to create awareness or just to educate people about the product. It is best not to bombard the audience with too much information and allow them to focus on just a thing.
Focus on Thumbnails – unlike other social media platforms, Instagram ads need to use thumbnails from their videos itself. Thus, you need to know the thumbnails that you want to use even before you start creating the ad. Since thumbnails play a significant role in whether or not users will see your ad, you should ensure that your desired thumbnails are added to the Instagram ad.
Optimize Your Landing Page – if you have a call to action on your Instagram ad, you should ensure that the landing page is optimized for mobile users. Since most of the Instagram users access it through a mobile device, you need to be extremely ready. All your efforts will fail if the users are not able to find more information on your website since it is not readily accessible.
You need to remember that more time your users spend on the video ad that you create, more likable it will become and your brand will become popular.