With advancement in technology and the increase in the number of people using the internet, the search engines are transforming themselves to accommodate everyone. It means that there are certain SEO trends that were relevant in the past might not provide good results today. Newer and better SEO strategies have come into the picture allowing users to search for content quite easily.
With these new SEO strategies fast becoming popular, many businesses are still using the older ones that might be affecting their search engine rankings. Here are some of the top SEO strategies that are best avoided –
Ignoring the Power of Social Media
Till a few years back, social media websites were meant to be used by individuals to interact with each other. But, with time, social media websites such as Facebook, Twitter, and others have become an essential part of the online marketing mix. Businesses used to rely on link building, coding, and great content to rank themselves on search engines. But, today even the search engines use social media to rank websites. Since social media are being used by millions of people from around the world, it is important to tap its reach to increase traffic and get a better search engine ranking.
Keyword Stuffing and Keyword Density
A few years back, search engines used keywords from contents to rank websites. It is the reason why companies focussed on adding more keywords to their content. But today, search engines have introduced advanced metrics and focus more on quality rather than keywords. Even though keywords are still relevant, stuffing them in a small paragraph can lead to decrease in the rankings. Thus, it is important to focus more on the quality of the content and making them more appealing to the users.
Not Optimizing your Website for Mobile
The number of people using smartphones has increased drastically in the past years. Today, more people access websites using their smartphones rather than desktop or laptop. Those who create a website just for the desktop users, often end up ranking low as many of their website features do not work on mobiles, and search engines penalize those websites. Thus, one needs to ensure that their website is mobile optimized to offer a better experience to the users. It is essential that all web pages are made mobile optimized if they want to increase traffic to their website.
Focusing on Quantity of Link Building
Link building has been important SEO strategies for decades. But, many companies are still concentrating on the quantity of links rather than quality that might be affecting their rankings. It is essential that you create a more organic link building SEO campaign if you do not want to be penalized by search engines.
With the SEO industry growing, SEO strategies too are experiencing constant changes. It is essential for companies to adopt newer SEO strategies if they want their business to compete in the marketplace. If you have been using one or more of the above-outdated strategies, it is time to change things.