Maximize Your Returns With Effective PPC Campaigns
While most results on Google searches attain their ranking organically, there are a few results at the very top of the page, marked “ad,” that are paid for. The same goes for social media. Branded posts are a dime a dozen. When used properly, these pay-per-click ads can be highly effective in generating high-quality leads.
What Is PPC?
Pay-per-click (PPC) advertising is a form of digital marketing that allows brands to create highly-targeted, highly-visible ads and only pay for them when they are clicked. Because these ads can be targeted to specific demographics who are more likely to convert, PPC advertising offers one of the best ROIs out of the many marketing strategies available.
Keyword and Audience Research
Identifying and understanding your target audience is the first step of any good marketing campaign. Through comprehensive SEO auditing and competitive analysis, Tanner Grey will create a profile of your ideal buyer persona. We will then work with you to develop a target keyword list and plan for your PPC campaign.
Landing Page Development
Effective PPC campaigns are focused on conversions. To ensure this, most PPC links lead to a specific landing page dedicated to your target audience. This landing page has one purpose – to turn visitors into leads and leads into customers. Our team of web designers and developers, along with our content creators, will work closely with you to create a landing page that converts.
PPC Campaign Management
PPC campaigns are not something that you can just set and forget. They require ongoing monitoring and adjusting to ensure the best possible results.
As part of our PPC services, Tanner Grey will closely monitor your PPC campaigns to make sure your ads are getting clicked and leading to sales. Using our analytics tools, we can track the performance of each campaign and report any significant findings directly to you. This data will also allow us to create multiple campaigns for testing to squeeze the most value out of each one.
A Smart Investment
PPC is a powerful tool in any digital marketer’s arsenal. But, without the time, knowledge, and experience necessary for success, PPC can easily lead to wasted money. Trust in Tanner Grey to handle your PPC campaigns in the smartest and most effective way. Let us help you increase your ROI and push you to the top.
Call us today at 844.500.1339 or email us at firstname.lastname@example.org to learn more about our PPC management services.
Ready to talk about your project?