In social media marketing, it is important to know the different statistics. These statistics can help inform your strategies and achieve better results. Here are the top TikTok stats in 2023 that you should know about.
TikTok Stats in 2023 for Effective Marketing
Statistics is a very useful tool in the field of marketing. Analyzing statistics can give you a better picture of the market and landscape you want to operate in. Below, you will find the latest TikTok statistics that can help you shape your social media marketing strategy.
TikTok Has Over 1 Billion Active Users
Perhaps one of the most important TikTok user statistics is the number of active users on the app. Believe it or not, TikTok boasts over 1 billion monthly active users worldwide. While Facebook still reigns supreme with almost thrice the number of active users, you can’t deny the presence that TikTok has over the lives of Internet users.
Social media marketing is more focused on Facebook and Instagram. But, given the pool of potential customers that use TikTok on a monthly basis, it would be foolish not to take advantage of it.
TikTok Has Over 3 Billion Downloads
Despite the United States enacting regulations banning TikTok from government devices, downloads of the app are still going strong. In fact, worldwide downloads of the app have already surpassed 3 billion. In the first half of 2021 alone, TikTok took the crown for the most downloaded non-game app.
What does this say about the social media platform? While not everyone who downloads that app turns into a lifetime user, it does signal to marketers that TikTok is garnering a lot of interest. And this interest will likely continue through 2023.
TikTok Is Experiencing a Rapid Growth Rate
With interest comes growth. And for TikTok, the growth is exponential. Between January 2018 and January 2020, the app’s global user base jumped by 1157.76%. In the United States alone, the user base grew by 787.86%. In just a couple of years, TikTok managed to garner interest and turn that interest into something measurable.
It is unlikely that TikTok will maintain this level of growth forever. But, rapid growth is still a certainty in the near future. Thus, marketers would be wise to jump on the TikTok train early.
TikTok Has a High Engagement Rate
One of the TikTok stats in 2023 that all marketers should know is the high engagement rate. Users spend an average of 10.85 minutes per session on the app. Kids and teens, in particular, spend an average of 91 minutes browsing TikTok per day. This is even more than YouTube.
While 91 minutes seems like a lot, it is actually understandable considering TikTok’s short-form video format. TikTok videos are very short, so it is easy to lose track of time as you scroll through the page. Short videos also mean that users consume more content.
As a marketer, you should see TikTok’s high engagement rate and immediately think about ways you can use it to your benefit. Short-form videos are relatively easier to create, though you should still pay attention to quality. Because people spend more time and watch more content on the app, you have a higher chance of getting your content out there.
U.S. Takes Largest Market Share
When it comes to TikTok users by country, the United States has the largest market share. As of January 2023, more than 113 million TikTok users are based in the U.S. Indonesia comes in at a close second with 110 million users, while Brazil takes bronze with 82 million users.
With millions of users in the U.S. alone, you can’t ignore that it has turned into somewhat of a cultural juggernaut. If your business is based in the U.S., tapping into TikTok’s large user population would be a smart move.
More Female Users Than Male Users
To break down TikTok demographics even further, among the millions of users in the United States, females make up 61%. This is similar to worldwide statistics when it comes to gender. Globally, 57% of TikTok users are female and 43% of TikTok users are male.
Why do females make up a majority of US-based TikTok users? There is no definitive explanation for this. However, there are some who believe that it is due to the amount of content that predominantly targets the female demographic. Such content includes cooking, fashion, and beauty.
With this in mind, marketers that primarily target females would do well to capitalize on the app. You would have an easier time getting your brand out there. You can also look at it from a different perspective. Since there are fewer males on the app, not many businesses might be advertising to them, creating an opportunity for you.
TikTok Has a Large Demographic of Young Users
As for TikTok users by age, most TikTok users in the United States are between 18 and 34 years old. For further analysis, 17.7% of US-based users are between 12 and 17 years old. And about 61.3% of Gen Z users browse the app at least once per month. This information is particularly useful if your business targets a younger demographic.
It is also a good idea to tailor your content to appeal to this audience. For instance, you might create content that features jokes, dances, and challenges. These kinds of videos tend to be more popular among Gen Z kids.
Three Most Used Hashtags
Hashtags have become universal, no matter which social media platform you use. TikTok uses hashtags to describe the content and sort them accordingly. And there are three hashtags, in particular, that get the most use: fyp, viral, and duet.
First, #fyp means “for you page,” which is the app’s homepage or home feed. It is the first thing that users see when they open the app. This hashtag counted for 18.57 trillion views in January 2022. In second place is #viral with 6.3 trillion views and #duet with 2.4 trillion views.
For those who are unaware, duet refers to videos on the app that users can mirror, share, and comment on. It is a great way to get engagement and interact with other users. Brands can use this hashtag and encourage users to duet with their content to increase awareness. It is also worth using #fyp and #viral, though competing with countless videos using the same hashtags will definitely prove challenging.
TikTok Has a Low Marketer Presence
Finally, one of the most essential TikTok stats for marketers is the low marketer presence on the app. Did you know only 18% of marketers are taking advantage of TikTok? This is shockingly low compared to Facebook, which 90% of marketers use.
When you take all of the stats into consideration, marketers should definitely make use of the app. There is so much potential here, and it’s the kind of opportunity that you can only get ahead of if you start early.
Applying TikTok Stats in 2023
It is not enough to simply know and understand the TikTok stats for this year. Marketers should apply this knowledge and let the statistics inform their marketing plans. Social media is here to stay, and that includes TikTok. Brands should make the most of it while it’s still popular.
Tanner Grey provides expert social media marketing services to businesses. Call us today at 844.500.1339 or contact us online to get a free estimate!
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