Search Engine Optimization (SEO) is of paramount importance for any business, online or otherwise. Getting backlinks to build a better SEO is undoubtedly a great idea, but one has to be very careful about where these backlinks are coming from and what they are actually doing for your optimization.
Many SEO firms have somehow propagated this notion that getting backlinks is all that it takes to optimize your search engine recognition. What they don’t want you to know is the fact that there are ‘good’ as well as ‘bad’ links. If you are delivered low-quality links full of spam, your SEO is bound to suffer in the long run.
Hiring an SEO firm to boost your optimization is great, don’t get me wrong, but there is much more to it than meets the eye. Generally speaking, small business owners tend to go with a firm that, well, is ‘more affordable’. What they need to realize is the fact that building a great SEO requires a multifaceted approach, and this takes some knowledge, time and of course, experience.
That being said, it is quite possible to secure really top-quality links without shelling out tons of money. The key is, to understand what make these links, high-quality links. As a rule of thumb, high-quality links must have the following characteristic features:
- First and foremost, they should be seen by potential customers and should drive targeted traffic to your site
- Second, they should help in asserting authority of your site
- And third, they should showcase you in the most positive light
Hence, seeking links for websites you would not want your name to be associated with, is a strict no, no.
As links play a pivotal role in Goggle’s algorithm, you have to develop good links. Here are the best 5-sources to secure these high-quality, SEO boosting links:
Get accredited by Better Business Bureau
Accreditation with the BBB gives you more than just bragging rights. A BBB accredited business will get an outbound link, unlike a business that is not.
BBB is viewed as a trustworthy organization and getting a backlink from them can surely enhance your credibility as a business. Although you might need to pay a small amount of revenue, trust me, the investment will pay for itself and more. If you are in the service industry, this is an automatic endorsement that will go a long way.
Use the local media to your advantage
Local media is very crucial in keeping the community informed about almost everything that is going around. If you play your cards right, local media can be a great way of getting some high-quality backlinks that are sure to boost your SEO.
Being connected with the local media, your business is usually viewed as being closer to the community. You will be able to establish some great relationships that are difficult, if not impossible to develop otherwise.
Another fantastic way of getting some really high-grade links is endorsements by the local media outlets. If you convince them to endorse your business or your site, imaging the impact it will have. The key is to keep at it. Chances are that if you ask them enough, they might just give you a chance!
Look for opportunities in local institutions
Another great avenue for getting some really top-notch links, are your local institutions such as schools and non-profit organizations. Most of these institutions have a number of sponsorship-type opportunities. These can really be a gold mine in developing a great local SEO.
You can very easily find charitable and other non-profits in your area using a service such as guidestar.org. You will be amazed how much a small $10 or $20 donation can do to your SEO. Just keep at it and the opportunities will present themselves
Local partners and associates
Growing together is far easier and quicker than growing alone. If you are a business that has relationships with other businesses in your area, and you must, ask them to endorse you as their preferred customers. More often than not, they will agree happily and just like that you have secured a great quality link. You can return the favor and give them a shout out as well.
The possibilities here are literally endless. As a business, you have so many relationships that can be of tremendous value in building these great links. All you need to do is identify these opportunities and seize them. People in business value of symbiotic relationships greatly and you ill be amazed at how awesome these can be.
Partake in local contests, awards etc.
Nothing gives a business more credibility than being an active member of the community. There are so many awards that are given out in every community that you are bound to get at least one of them. Being awarded anything will automatically generate a great link for your business that will be seen as a value addition by the search engines.
Partake in contests, competitions and similar things, try and get some sort of recognition. Even if you are not awarded the ‘best in category’ award, you still can get some really valuable links from such events, so keep an eye out. Who knows, you might just win something!
Something to take home
Let’s face it, it’s never easy to build great links for any SEO, especially local SEO, however, there are things that you can actively do to get this done. The tips and strategies that we just discussed above are some of the best, and not to mention, most affordable ways to get some quality backlinks. We hope you will be able to implement some of these time-tested strategies in putting your business right where it belongs, at the top!