Backlinks are an important part of SEO. Google tends to rank pages higher the more the page or website is linked to other websites. It improves overall visibility and establishes the webpage as a higher authority in the algorithm. For this reason, many companies resort to buying backlinks to bolster their ranking. But is buying…
There’s no denying that social media marketing is crucial for brands that want to grow their business. However, while it’s easy to see the benefit of promoting on big websites like Facebook and Instagram, businesses won’t always be able to justify promoting on Snapchat. After all, it has a smaller user base than Meta apps…
Threads is a relatively new social media platform that has emerged since X (formerly Twitter) started making changes. Despite its young age, however, it’s already splashed in the social media scene. How can marketers utilize Threads marketing to start a campaign? Here’s everything you need to know. What is Threads? Threads is a relatively…
Digital marketing campaigns perform best when they’re interactive and engage the viewer. One of the best ways to do that is to reel people in by incorporating music. However, it can be hard for digital marketers to move with so many laws surrounding copyright. How do you find and legally use music for digital marketing?…
Every digital marketer understands the importance of making relevant and captivating content. However, while engaging content pulls people in, data capture content helps them stay. How can you leverage data capture content for your brand’s website? Let’s examine the inner workings of this and how to take advantage of it. What Is Data Capture?…
Everybody knows social media is a vital part of marketing your business. However, most businesses tend to neglect Reddit digital marketing instead of using Facebook and Twitter. This is a shame because Reddit provides unique benefits that other platforms do not offer. The Benefits of Reddit Digital Marketing Marketing on Reddit is not as…
Memorial Day is upon us, and what better way to celebrate the occasion than by having a meal with family? Check out these healthy and easy air-fried Memorial Day recipes! The Easiest Air Fryer Memorial Day Recipes You’d be surprised, but there are many air fryer Memorial Day recipes online. Use your air fryer…
Buzz marketing is a powerful strategy that companies use to generate interest. What is buzz marketing exactly, and how can marketers use it? Let’s find out. The Meaning of Buzz Marketing It can be hard to find an exact definition of buzz marketing because of all the conflicting sources online. However, it is actually…
Several Google and Yahoo email changes will occur in 2024. These changes will help minimize spam messages, reduce unwanted emails from unsubscribed newsletters, and enhance data privacy. What Are the Changes in Gmail and Yahoo Mail 2024? Companies still utilize sales emails and email marketing to reach their target audience. However, while this tactic…
The sales and marketing landscape has shifted in the past decade due to evolving consumer behavior and technology. Marketers are no longer only turning to cold calls. Instead, they are turning to social selling to expand their business. But, what is social selling anyway? Let’s find out. What Is Social Selling? As society changed…