Gone are days of traditional promotion where word of mouth serves as a real cracker. Now for a business to get recognition, social media marketing is a must. An excellent promotional page can lead to increase in sales of an individual selling a product or opening a company. To get success online and to improve…
The talk about generating landing sales and better leads will be incomplete without local search engine optimization. A lot of people believe that they know what SEO is all about and what it really needs. However, the requirements of local SEO are considerably different and unique. Definition: Local SEO is an important element that connects…
The internet has evolved over a period of time; emerging from a conceivable idea of Robert E Kahn and VintCerf in 1970 as ARPANET to the dated version that is so much diverse. Almost the entire humanity has evolved simultaneously as per the technology. At the start when the internet was invented, it was not…
It is a common knowledge that better the website’s design, the higher will be its ranking in search engines. But, a good website design is not just required for a better experience but also to offer good user experience. It is essential that the functions of the websites are not compromised for its beauty. Here…
With advancement in technology and the increase in the number of people using the internet, the search engines are transforming themselves to accommodate everyone. It means that there are certain SEO trends that were relevant in the past might not provide good results today. Newer and better SEO strategies have come into the picture allowing…
There are numerous techniques adopted by businesses to ensure an improvement in their website’s search visibility on a variety of search engine platforms. There are several techniques incorporated into the website content to ensure more signals are pinged back to an individual website, improving its SERP. Majority of search engine platforms such as Google and…
Landing pages are pages on your website that the visitor arrives at by clicking on a link within the website, social media platform, on another website with the aim of facilitating a certain objective through a single action by the visitor. Landing pages enable the capture of visitors’ details that will facilitate to you reaching…
Local search engine optimization (SEO) is crucial for local businesses like restaurants, bars, and hotels. It can lead to increased business from users in the vicinity who search on Google for local goods and services. If you have such a business, you can use Google My Business (GMB) as part of your local SEO. Your business…
Customer reviews play an integral role in search engine optimization (SEO). Whether your business sells a service or a product, you need positive customer reviews. This is because customers ask relatives, friends and even strangers for recommendations and feedback. More than 70% of the world depends on “word of mouth” marketing. They scan through the…
Irrespective of whether you have built your website or you are designing a page, online businesses need search engine optimization (SEO) for optimal profits. Without SEO, your business will not move forward (at least in the long run). According to experts, there is nothing to replace the basics in SEO. And, you cannot see real-time…