What is structured data, and why is it useful? Boosting your web page’s visibility can be tough. After all, there are lots of competing articles out there. Fortunately, you can improve visibility by using structured data and schema markup. Let’s dive into these concepts below. What Is Structured Data? Structured data is the information…
Zero-volume keywords can be very useful in increasing website traffic. But how do you even begin to utilize them anyway? What Are Zero-Volume Keywords? Zero-volume keywords are exactly how they sound. These are keywords that don’t get a lot of search volume as analyzed by keyword tools. In other words, they have no search…
In the digital marketing realm, search engine optimization (SEO) is a technique that helps increase brand visibility and website traffic. But, there are generally two kinds of SEO: black hat SEO and white hat SEO. Which one should you use? What Is Black Hat SEO? Black hat SEO is the practice of pushing websites…
Every now and then, Google will release a new update to its algorithm that will affect search engine optimization. People have yet to see how the latest one, released in September 2022, will affect their score. More on the Google core algorithm update below. Looking at the Google Core Algorithm Update 2022 Google search…
In today’s digital world, establishing an online presence is a must for all business owners. One of the best ways to do that is through organic search engine optimization (SEO). The main goal of organic SEO marketing is to attract visitors to your website so they can learn more about your business, as well as…
Small business SEO is more valuable than you might think. If your business is just starting out and you want it to grow exponentially, investing in search engine optimization is the right way to go. How Small Business SEO Can Help Your Company Competition is always present in the business world. No matter where…
Every business needs help getting off the ground. When it comes to improving search visibility and increasing website traffic, that help comes in the form of an SEO expert. Why Hire an SEO Expert for Your Business? There are more than a billion web pages on the Internet today. While not all of them…
Off page SEO is a specific type of search engine optimization that focuses on building links to establish authority and reputation online. Here’s why off page SEO is important for getting organic traffic to your website. The Basics of SEO: On-Page and Off-Page SEO In digital marketing, there are two main ways to improve…
Over 1.17 billion people use Google’s search engine to look up just about anything, including local shops, local restaurants, and local events. If you want your place of business to rank high on search results, it’s important to claim and optimize your Google My Business listing. Here’s how local SEO and Google My Business go…
Do Google reviews help SEO? Though Google has not revealed the inner workings of its search algorithm, local reviews do have an influence on search rankings. If you want to boost website and foot traffic, here’s what you need to know about local reviews and SEO. Establishing the Link Between Local Reviews and SEO…