In today’s digital world, establishing an online presence is a must for all business owners. One of the best ways to do that is through organic search engine optimization (SEO). The main goal of organic SEO marketing is to attract visitors to your website so they can learn more about your business, as well as the products or services that you offer. In order to develop an organic SEO strategy, here’s what you need to know.
In this article:
Understanding the Importance of Organic SEO
Search engines account for 29% of all website traffic. People from all over the world have come to rely on search engines like Google (with 86.86% of the market share), Yahoo, and Bing to quickly find the information that they need.
This is why SEO is an integral part of digital marketing. Through SEO, companies can increase the ranking of their website so that it appears higher on the search engine results page (SERP). The higher the placement, the more visible it is to users — and thus, the more likely that users will click on the website.
There are many benefits to optimizing a website for search engines. Businesses can attract more visitors, establish themselves as an authority in their market, and build relationships with visitors so that they become loyal customers. While SEO can be very time-intensive, it’s a worthwhile endeavor as it can help increase your company’s sales and profits.
Organic SEO vs. Inorganic SEO
There are two ways to increase website traffic: organic SEO and inorganic SEO. Organic search optimization uses natural strategies such as content creation, meta tag optimization, keyword research, and link building to increase SERP rankings.
Organic or natural SEO may take longer to implement but it yields better long-term results. Through natural strategies, businesses can increase their visibility and credibility without having to spend a lot of money.
Meanwhile, inorganic SEO uses paid strategies such as pay-per-click advertising, social media advertising, Google AdWords, and retargeting ads to increase website traffic. Businesses can see immediate results, but it often comes at a high price. It will cost more to optimize for keywords with a high search volume because there are more websites competing for the top SERP spots.
There’s also a subset of inorganic SEO called black hat SEO, which yields quick results but by using illegal or unethical strategies. These techniques include keyword stuffing, buying backlinks, cloaking, and comment spamming. Black hat SEO is not recommended because it can result in your website being banned from appearing on the SERP.
Even though you may see immediate results, inorganic SEO strategies are less effective in the long run. If you want a scalable and sustainable digital marketing strategy, it’s worth investing in organic SEO.
How to Increase Organic SEO
You don’t have to be an organic SEO expert to create and implement a winning strategy. While it certainly helps to have an organic SEO company working on your behalf, there are numerous organic SEO strategies you can do to increase your website’s traffic.
1. Keyword Research
Before you can increase website traffic, you first need to know which keywords potential visitors are using to find you online.
When coming up with keywords, think about your target audience. What keywords would they search for to find the products or services that you offer?
You can also use tools such as Google AdWords Keyword Planner or Google Trends to find keywords. Ideally, you want to choose keywords that have a high search volume to make your SEO efforts worthwhile. However, the search volume shouldn’t be too high that it will be difficult to compete with bigger and more established players in the field.
Short-tail keywords consist of one or two words. These keywords are more general search queries so they will have a higher search volume. On the other hand, long-tail keywords consist of three to five words. These keywords are more specific but have a lower search volume. For successful organic search engine marketing, it’s recommended to optimize for both short-tail and long-tail keywords.
2. Content Creation
One of the best ways to improve website traffic is by creating high-quality content. Using your chosen keywords, create content that your target audience will find informative, helpful, and useful. Your content should be relevant to the keywords that you are optimizing for.
Since there is also a lot of competition online, it’s important to create content that is fresh and engaging. The fresher and more informative your content is, the more you can increase website traffic. Content isn’t just blog posts. You can also publish infographics, listicles, tutorials, checklists, videos, current news, webinars, podcasts, and other types of media.
3. Link Building
Link building is another effective strategy for organic SEO. The goal of link building is to have other reputable websites link back to your website. When search engines crawl the web to establish rankings, they will look at how many links are pointing back to your website.
The more websites link back to you, the higher your website will rank on SERP. Keep in mind that link building should be natural and authentic. If you simply buy links, search engines like Google will punish your website and remove it from the search results.
The best way to build natural, high-quality links is to establish connections with other websites. For instance, find related but non-competing businesses in your area. You can ask to guest post on their website and link back to your own business. They may want to do the same so that both businesses can experience the benefits of organic SEO.
What Are Organic SEO Services?
Organic SEO strategies are very effective but they will require a lot of time and effort. Not all businesses have the resources or manpower to implement these techniques.
However, that shouldn’t be a reason why you are not engaging in online marketing.
A wonderful alternative would be to hire a digital marketing agency. They have the experience and expertise needed to create an organic SEO strategy for your business.
Paying for organic SEO services is not the same as inorganic SEO. Your digital marketing firm will still use natural strategies to increase website traffic.
You can expect comprehensive and technical services such as:
- SEO audits to help find ways to better optimize your website
- Pixel tracking to help increase leads and sales
- Content creation for growing brand awareness
- Social media management to establish widespread online presence
- Link building for establishing quality relationships within the industry
Getting Started on Organic SEO
There’s no better time to start with organic SEO than the present, especially since the benefits of search optimization are already well-established. Your business may see potential growth in sales and profits just by optimizing your website for search engines. Though organic SEO may require a significant time commitment, it is a worthwhile investment for your businesses.
Also, keep in mind that organic SEO is not something that you do once and forget about. Search engine algorithms are ever-evolving, it’s important to stay on top of your organic SEO strategies.
If you need help creating and implementing your organic SEO strategy, please do not hesitate to reach out to Tanner Grey. As an established digital marketing company in Charlotte, NC, you can count on us to meet your organic SEO needs. Call us at 844.500.1339, email us at web@tannergrey.com, or contact us online.
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