Getting a high search result ranking is essential for every company today. To achieve that, you need to have a good understanding of organic SEO.
Organic SEO refers to the process of improving traffic to your webpage through higher rankings in search engines such as Google, Yahoo, and Bing. Having an organic search engine optimization program is important for your website because organic search comes from people actively looking for your product or service. It’s also much cheaper on an ongoing basis than advertising programs such as Google AdSense.
Considerations in Organic SEO
There are a couple of things to consider in your organic SEO project. First, there is quantity of traffic. As the name suggests, this refers to how many people are visiting or webpage. Once you are able to get a nice quality traffic flow, you will be able to focus on whether the people coming to your site are becoming customers.
The quality of traffic is another important component to consider. Attracting visitors is fine, but traffic that is of high quality is extremely important. You want to be attracting visitors who are very interested in what you can specifically offer to them. If people are coming to your site because someone mistook it for something else, then that is not quality traffic.
The final component of SEO is organic results. This is vital because this is something that you will not have to pay for. Typically, most companies use advertisements to get results, but more and more companies are looking for more cost-effective ways to make their content more featured.
How Organic SEO Works
To understand SEO, you need to understand how search engines work. The search engine that you use contains a crawler that gathers information about any content that can be found on the web. From this, an index is brought back and that specific index goes through an algorithm that matches the data that was found with your specific content. There are many components that go into the algorithm of a search engine.
SEO, at a high level, means taking action to help search engines find and index your content properly. Most sites will signal this with meta descriptions, title tags and internal linking. But the real edge comes from quality links to the original domain, high quantities of anchor text distribution and the quality of the actual content itself. Other factors include the length of the content, traffic, exact-match keywords and mentions by high-authority resources.
You will also be able to see the benefits of investing in organic SEO long after this is in place. To have an effective SEO campaign, there are a few steps that you will need to follow in order to maximize results. If specific methods are utilized, benefits come in the form of more clicks, longer search engine results, cost-effective listings, and generation of trust. The benefits are significant, so it is important to have a plan in place.
Steps for Organic SEO
The first and most important step that you should take is keyword research. This means finding what keywords that potential visitors are searching to find you. Put yourselves in the position of the average, everyday Internet user. If someone wanted to search for your product or service, what would they type? Try not to think only of current customers, but of new customers you are trying to attract as well.
The endgame should be to target the words that will procure the most hits from people searching for content. Of course, you should also realize that just because you have a page on a subject, that does not mean you will immediately get traffic from that keyword. Most keywords will return thousands of results.
Link building is also something that you will want to consider. This is especially crucial when it comes to websites that are relatively new and are trying to establish an identity. This means that you want to find as many blogs and webpages as possible where you can post links to your own site to grow traffic. Ideally, you will want to choose websites and blogs that have similar information as to yours. That way, through link placement, people will be able to click on them, and in turn, be redirected to your own site. This can increase popularity greatly.
Organic SEO Services in Charlotte, NC
While this is still a very high-level overview, you should now have an idea of the basics of organic SEO and how it can be used to help your webpage get the exposure that you deserve. When you’re ready to start your next major SEO project, contact Tanner Grey online or by phone at