The issue of internet privacy has become a primary concern for many internet users, and Google’s third-party cookie phaseout is the tech company’s efforts to address it. While the said cookies are highly valuable tools in digital marketing, privacy standards and regulatory pressures are pressing for a shift in marketing practices. What are Internet…
Digital marketing campaigns perform best when they’re interactive and engage the viewer. One of the best ways to do that is to reel people in by incorporating music. However, it can be hard for digital marketers to move with so many laws surrounding copyright. How do you find and legally use music for digital marketing?…
Every digital marketer understands the importance of making relevant and captivating content. However, while engaging content pulls people in, data capture content helps them stay. How can you leverage data capture content for your brand’s website? Let’s examine the inner workings of this and how to take advantage of it. What Is Data Capture?…
Buzz marketing is a powerful strategy that companies use to generate interest. What is buzz marketing exactly, and how can marketers use it? Let’s find out. The Meaning of Buzz Marketing It can be hard to find an exact definition of buzz marketing because of all the conflicting sources online. However, it is actually…
What can you expect of digital marketing trends in 2024? The marketing landscape is always evolving. This year, technological progress, regulatory changes, and shifting consumer behaviors will change the digital marketing industry in several interesting ways. 13 Key Digital Marketing Trends in 2024 From integrating new technologies to changing current social media strategies, here…
AI marketing is a powerful tool for elevating a company’s marketing strategy and boosting efficiency. However, while it is popular, not many companies know how to utilize AI in marketing. What Is AI Marketing? When marketers use artificial intelligence in market research, content creation, or any other task to produce better content and advertising,…
While customer reviews can bolster a brand’s reputation, asking for a review is not easy. It can be awkward to do, especially when done in person. Moreover, the wrong method can annoy customers and make them leave a bad review out of frustration. What are the best ways to ask for a review? Let’s find…
Brands often use guerrilla marketing to boost engagement and awareness. It’s usually effective as the right strategies can be impactful for consumers and the general public. There are also many other benefits to this unconventional marketing tactic. Guerrilla Marketing Meaning: Breaking Down This Unconventional Strategy What is guerrilla marketing? It is a marketing strategy…
Memorial Day marketing can go a long way if you plan ahead. These marketing campaigns don’t have to be unconventional to garner attention or sales. They just have to be tasteful, timely, and inviting. Memorial Day Marketing Campaigns for Better Sales Can’t think of any Memorial Day marketing campaigns? Here are some ideas to…
Marketing is a multifaceted process that many businesses need help with. But, with current AI technology, marketing can be made easy. Use the best AI marketing tools to boost your efforts this year. Best AI Marketing Tools to Take Advantage Of Digital marketing tools are excellent for small businesses that need more marketing professionals.…