Memorial Day marketing can go a long way if you plan ahead. These marketing campaigns don’t have to be unconventional to garner attention or sales. They just have to be tasteful, timely, and inviting.
Memorial Day Marketing Campaigns for Better Sales
Can’t think of any Memorial Day marketing campaigns? Here are some ideas to help you capitalize on this federal holiday.
1. Tweak Your Landing Page
Building an attractive landing page is a big part of inbound marketing. With that said, it may be worth changing things up if you want to advertise for memorial day. It’s especially important considering how big of a holiday Memorial Day is.
If you want to tweak your landing page, keep it simple. Most brands have veered away from overly extravagant and loud marketing. The best ones employ graphic design services that create impactful landing pages without overcrowding the space.
Keeping things simple prevents the landing page from feeling cluttered. Furthermore, a simple design can emphasize whatever special Memorial Day promotions you may have.
Remember to make your holiday promotions clear regarding what’s offered and how long. We also recommend including the terms and conditions of your promotions.
2. Offer Special Discounts
Discounts are an integral part of Memorial Day advertising. In fact, discounts are usually a vital part of any marketing strategy. That’s because discounts may make people impulsive and, therefore, more likely to buy your products.
That said, we recommend offering some special discounts during the holiday season. You can do this by implementing a store-wide discount. This knocks a few dollars off all of your items’ price tags.
Alternatively, you can also offer percentage discounts based on how much customers spend. For example, you may want to offer 10% off when buyers spend at least $30 on your products.
You can even increase the percentage discount the more money a customer spends. This way, you can encourage buyers to purchase more products from your store.
Also, remember to promote these store-wide or tiered discounts on social media. It’s an effective way to inform your most loyal customers. You can also promote it through email campaigns and site-wide popup messages.
3. Give a Memorial Day Promo Code
Memorial Day promos aren’t limited to site-wide or tiered discounts. You can also offer customers the chance to save money by giving them Memorial Day promo codes.
They can then use these codes upon checkout to get a certain percentage off their purchase. You can even make the promo codes exclusive to certain professions relevant to Memorial Day.
For example, you can offer special codes to public servants or service members like teachers, military personnel, and doctors.
Make sure to add popup alerts across your website to inform people of these promo codes. This allows them to stay on the website and purchase your products at a discount.
4. Think of a BOGO Promotion
This list of Memorial Day promotion ideas wouldn’t be complete without a Buy One, Get One (BOGO) campaign. In fact, if you had to pick between discounts and BOGO, we recommend the latter.
Why? That’s because research suggests that people prefer BOGO over price reductions. These deals also garner more attention than percentage discounts. Hence, they may be a more effective way to ramp up sales on Memorial Day.
The concept is pretty simple, too. Simply pick a few items or product lines for the BOGO promotion. Afterward, advertise the offering through your website and social media channels.
You can also apply an upsell popup to your online shop. This popup triggers only when a customer has an applicable item in their cart. The prompt urges them to purchase more items to get one free.
5. Introduce a Themed Collection
Introducing a themed collection is certainly one of the best Memorial Day marketing ideas out there. Themed collections can include entirely new product lines or existing ones that seem related to the holiday.
For example, you can incorporate products with red, blue, and white packaging into your collection. How you choose or create your products will depend on your brand.
In addition, you may want to offer these collection items at a sale price. This should boost how much attention your product line will get during the holiday season.
We also recommend promoting the special collection through influencer marketing. This can effectively get the word out to a large audience.
Finally, you can add a countdown timer on your landing page to hype up the sale. This may help consumers feel compelled to buy before the time runs out.
6. Create a Campaign
Memorial Day marketing campaigns don’t always have to convert to sales. Sometimes, making your brand known is more important than making a sale.
Big brands like Pepsi have already done this to promote their brand name. The company’s campaign didn’t promote discounts, special promos, or products. Instead, it raised awareness specifically for certain charities related to Memorial Day.
You can do something similar on a smaller scale by partnering with a charity or non-profit organization. Then, you can ask for donations from customers and followers to give money to your chosen charity.
This can earn you social currency, which may lead to sales down the road. It also establishes your brand’s credibility in the industry.
If you opt for this, make sure not to make your brand name or logo too prominent in the campaign. You do have to include it in the promotions. However, it shouldn’t be the most prominent part of the campaign. Make it more about Memorial Day than it is about your brand or company.
Finally, remember to promote the campaign on social media and your website. You can revamp your landing page for it and spread the word through email as well.
7. Host a Contest
Contests are a great way to market your brand during the holiday. It not only engages people with your brand naturally but it also raises your brand reputation.
There are tons of Memorial Day giveaway ideas you can try out. One good example is the comment-to-enter style contest wherein participants must comment on your post to be eligible. You can even make it more engaging by asking them to tag a friend.
Another creative idea requires them to share the post and follow your brand on social media. This is a great way to boost engagement while gaining followers along the way.
Regardless, these types of contests can boost your brand presence during Memorial Day. All you need is to come up with mechanics and promotional materials.
Then, choose which products to give away to the winners. You can even give away discount coupons or gift cards for your store. Afterward, choose the winner at random or use a tool like Woobox.
What Do You Say on Social Media for Memorial Day?
Curious about how to make a social media post that aligns with your memorial day marketing strategy? If you’re hosting a Memorial Day sale or event, make sure not to say, “Happy Memorial Day!” That’s because it’s a somber occasion. Instead, we recommend greetings that honor and express gratitude to those who have fallen. You can also remember or pay homage to the fallen service members.
Don’t Miss Your Chance
Memorial Day is a big holiday in our country. Taking advantage of the season is a great way to boost your brand awareness and increase sales. These Memorial Day marketing campaigns aren’t too hard to pull off.
Do you need help with holiday marketing services like these? Contact Tanner Grey at 844.500.1339 or get in touch with us online today!