Digital marketing is constantly evolving. Strategies that worked the previous year may no longer be as effective the following year. To have successful campaigns, businesses must stay updated on the latest digital marketing trends. Here is a summary of digital marketing trends 2020 and where the future of digital marketing is headed. Importance of…
Having an optimized URL structure is an important part of your overall SEO strategy. Improve your search ranking and performance with a well-structured website URL. Understanding the Importance of a Good URL Structure What is URL? URL stands for Uniform Resource Locator. It’s the address of a web page and consists of your website’s…
Big corporations aren’t the only ones that can benefit from search engine optimization. Small businesses that operate on a more local scale also have a lot to gain from SEO. Make use of local SEO tips to get your business on the map. Local SEO Tips to Guide Your Business Efforts If you’ve spent…
What are landing pages and why do they need to be optimized? Knowing the answer to this question is a must if you want to successfully generate more leads and sales for your business. Here are the essential elements, strategies, practices, and steps of landing page optimization. What You Need to Know About Landing…
Online marketers are expected to have an excellent grasp of SEO. However, as someone who is just starting out, SEO may seem like a foreign concept. Don’t worry. This SEO Basics Guide will teach you the specific concepts and techniques that you’ll need to become an expert marketer. SEO Basics: What Is SEO and…
Pay per click marketing, often referred to as simply PPC marketing, is a valuable tool that all businesses can use to improve their bottom line. But, how do you even begin to set up PPC ads? What Is PPC Marketing? Simply put, the PPC definition is a model of marketing that uses ads to…
Backlinks play a critical role in search engine optimization, which is why all businesses must take advantage of them. If you want to learn how to get backlinks, you must understand what you must and mustn’t do. How to Get Backlinks That Improve Your SEO What are backlinks? Backlinks, otherwise known as inbound links or…
Having a modern website design isn’t just about aesthetics. Many businesses underestimate the power that a fresh and up-to-date website can have on their online goals and objectives. If you’re in the process of redesigning your website, here are the latest design trends that will help you create a modern website that supports your digital…
With over 3.9 billion active email users worldwide, email is a powerful marketing channel that can help businesses grow. If the intricacies of email marketing are still confusing for you, don’t worry. Here’s a step-by-step guide that will help you create an email marketing strategy for your business. Why You Need an Email Marketing…
While the emphasis tends to be placed on a company’s product or service, the company’s identity is equally important. When you know how to create a business identity, you can set yourself apart from the competition. A Guide on How to Create Business Identity The prospect of creating a business identity may sound daunting,…