For many businesses, especially smaller ones, holidays are the perfect time to run promotions. Capitalizing on holidays can do wonders for engagement and conversion. If you need some ideas for your Labor Day sales deals, you have come to the right place.
Best Labor Day Sales Deals to Run This Holiday
The most popular ways to spend Labor Day are to attend parties, go on picnics, have barbecues, watch parades, and light fireworks. But, many people also take this time to scour for good deals online. Businesses can take advantage of this opportunity by marketing their products and services around the holiday. If you don’t know where to begin, here are the best ideas for your Labor Day sales deals.
1. Offer Discounts for the Weekend
Everyone loves a good bargain. Whether it’s slashed prices or discount codes, your business will more likely convert customers by holding Labor Day online sales. Of course, while increasing sales is essential, a business should not solely focus on existing customers. It is good to try to turn existing customers into loyal brand evangelists. But, it is also good to work hard at converting leads into paying customers.
Such a goal will obviously need time and effort. As such, you should plan your campaign ahead of time. Work out the kinks in your website to make sure discount codes work. Additionally, you will need to promote the sale through various channels such as email, social media, and ads.
If you want to add another layer to the sale, consider making it a flash sale. Putting a time limit on the sale will ignite a sense of urgency and pressure customers into making a purchase before the discount period ends.
2. Run a Back to School Promo
Let’s face it — shopping isn’t the first thing that comes to mind on Labor Day weekend. But, Labor Day does signal the start of the new school year, and back-to-school season is a top seasonal event for spending. Customers tend to do their back-to-school shopping at the last minute, which means Labor Day weekend is the perfect time to offer promotions.
During this time, certain items are more popular than others. School supplies and stationery obviously take the top spots. But, there is also a huge interest in clothes, accessories, and even electronics around this time. If your business offers something even remotely related to school or college, then a back-to-school promo is certainly up your alley.
3. Take Advantage of Summer’s End
Apart from the start of the school year, Labor Day also marks the unofficial end of summer. For a lot of people, especially students, this can be saddening. After all, summer is always associated with beach days, pool parties, barbecues, and just general fun activities.
But, the end of summer doesn’t necessarily need to be sad, particularly for business owners. You can use end-of-summer messaging to tap into your audience, increase engagement, and encourage conversions. Even the simplest of offers, when coupled with the right copy, can trigger spending.
For example, you might offer free shipping as a “last hurrah” before the summer season closes. Another way is to offer out-of-season products at a discount. Since summer is almost over, you can try clearing your inventory to make way for the new season’s trends.
4. Offer Freebies
The best things in life are free. Freebies are a great way to bring in new customers who still have doubts about your brand. It’s also good for fostering brand loyalty, as customers love it when they get things for free, especially if they didn’t expect it.
There are a couple ways to offer freebies. You can go the traditional route of giving away an item with every purchase beyond a certain dollar amount. Alternatively, you can offer free shipping under the same condition. Research shows that people would rather buy more stuff to qualify for free shipping than to pay for it separately.
5. Put Out Relevant Content
The best Labor Day sales deals are not always about conversions. Sure, at the end of the day, it’s all about the bottom line. But, you don’t get there overnight. If you want to increase conversions, you first need to raise brand awareness, build trust, and drive engagement.
A surefire way to accomplish all three is through content marketing. By creating and publishing relevant content that customers find valuable, you can establish a good reputation for your brand. For Labor Day, focus on content that follows that theme. Share articles, tips, and infographics. And, of course, no content marketing strategy is complete without SEO.
6. Plan a Giveaway
If you don’t have many items to offer as freebies, why not focus on a few big-ticket items and hold a giveaway? You can do this by launching a contest on social media. Ask your followers to participate by using a hashtag that’s unique to your brand. You can also ask them to tag their friends to increase their chances of winning. Of course, the prize should be big enough that people will actually want to join in.
A giveaway can also work great if you want to grow your subscriber list. On your website, arrange for a pop-up announcing the giveaway contest. Visitors can then input their email address to participate in the giveaway. It’s not the most innovative Labor Day sale deals, but it certainly gets the job done.
7. Capitalize on Social Media
Social media is where it’s at nowadays. If your brand isn’t on social media, you can practically say goodbye to a large and loyal customer base. Even the biggest companies in the world have at least one social media account.
The best part about social media marketing is that you don’t need a big budget to achieve good results. Simple Labor Day posts are sometimes enough to get the ball rolling. Just make sure to post at the right time. But, if you do have a budget you can work with, social media ads are always a good tool in your arsenal. They’re effective and low-cost, too.
Start Preparing Early
Your business will certainly benefit from these Labor Day sales deals, but you can’t execute a good plan without giving yourself enough time. Therefore, it is imperative that you start preparing ahead of time. It will all be worth it in the end.
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