Holidays are the perfect time to launch online campaigns and boost sales. Get ahead of the curve this May with some of the best Memorial Day sales deals.
The Best Memorial Day Sales Deals for Online Businesses
The marketing industry has changed dramatically over the last decade or so. Traditional media is no longer an advertising powerhouse. Instead, a large majority of the consumer base has now shifted to online platforms. Businesses would do well to follow suit and not get left behind. But, how do you even market your brand and products in an online world?
Here are the best Memorial Day sales deals you can use to improve your bottom line:
1. Offer a Discount
Memorial Day sales don’t have to be complicated. In fact, some of the best ones are simple. Offering a discount is perhaps one of the most straightforward ways to pique the interest of customers and entice them to buy from your business. The good thing about this strategy is that you dictate all of the variables. You can choose to slash anywhere from 10% off to 50% off. If you have older products that just aren’t selling, you may even want to sell them at 70% off.
Since it is Memorial Day, you may want to offer exclusive discounts to military personnel or their families. When doing your calculations, though, make sure you still have enough of a profit margin. Even just creating the illusion of a bargain can be the nudge that some customers need.
2. Create a Sense of Urgency
Nothing compels a customer to buy more than a time limit. Creating a sense of urgency, such as giving them only 48 hours to take advantage of a good deal, can help drive sales by a lot. If you want the sale to run a little longer, consider launching Memorial Day weekend sales deals. When customers think they only have until a certain time to buy a product for cheap, they are more likely to jump into a purchase.
To launch this type of campaign, you will need some help from a web developer. Create a countdown timer and display it on your website. If you have social media channels up (which you should), make sure to advertise your time-bound sale there. This will help get the word out and drive more customers to your website.
3. Launch a Themed Sale
Themed sales are all the rage during the holidays. To give your website a Memorial Day feel, add some decorations and make liberal use of patriotic color schemes. You may also want to extend the theme to the sale itself. For example, if you run an online clothing store, you can offer items in the colors red, white, and blue at a discount. You can do the same for summer or military-inspired items, too.
These kinds of sales, though, don’t advertise themselves, especially if you have a relatively unknown brand. To spread the word, make smart use of social media and hashtags like #memorialdaysale or #memorialdaydiscounts. If you have the budget for it, you might also want to take advantage of paid ads. Spending a little on advertising will help give you the best Memorial Day sale.
4. Take Advantage of a Pop-Up
Pop-ups can seem very intrusive. But, when used correctly, they can help increase online sales for your business. It is important to focus on the content of the pop-up itself. Make sure it gets the right message across. For instance, if you are offering a store-wide promo code, make that clear in the pop-up. Use large and bold fonts to really capture attention. And don’t crowd the pop-up with too much text.
Remember not to overdo it, though. Too many pop-ups can overwhelm or annoy customers, causing them to leave your website altogether.
5. Offer Free Shipping
A lot of customers abandon their cart at checkout when faced with a substantial shipping fee. In fact, according to a study by the Baymard Institute, 48% of respondents cited extra costs as the top reason why they abandon their cart. A simple way to curb this is to give customers a chance to choose their own carriers or to decrease shipping fees. But, if you think your business can handle it, you might want to consider offering free shipping.
Unfortunately, not all businesses can shoulder the cost of shipping, especially if you deliver internationally as well. If you want to entice customers, though, try offering free shipping for a limited time only, like over Memorial Day weekend. This will significantly help boost your sales during this holiday.
6. Offer Package Deals
Package deals are a time-tested strategy to increase sales. If you operate a restaurant, try offering a set meal for a family of four. You may also want to offer exclusive discounts to military personnel or the bereaved families of military personnel. Service companies can follow the same example by bundling a variety of services together at a lower price.
For online businesses that sell tangible products, bundles can also work. For example, clothing stores can put together sets of outfits and sell them as a package deal. You can also try the Buy One, Get One scheme, particularly for less popular items. This will help you clear your inventory while still making a sale. The best part is that customers get a good deal out of the purchase, too.
7. Sell Limited Edition Items
Many online businesses launch new items or collections that are only available for a limited time (in this case, Memorial Day). Limited edition items create a sense of exclusivity, which is a highly sought-after feeling among many consumers. The idea that a product is unique and only has a few of it in the entire world allows customers to feel special. In essence, what they are buying is status.
Of course, don’t just throw together a product for the sake of it. Customers expect limited edition items to be of high quality, which will help you justify a higher price tag, too. In honor of Memorial Day, go for an item that has ties to the holiday.
A majority of online businesses will undoubtedly offer Memorial Day sales deals this year. If you want to keep up with your competitors, start planning your own holiday sale now (if you haven’t already started). Make use of one of the strategies above, and see your sales rise.
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