Everybody knows social media is a vital part of marketing your business. However, most businesses tend to neglect Reddit digital marketing instead of using Facebook and Twitter. This is a shame because Reddit provides unique benefits that other platforms do not offer.
The Benefits of Reddit Digital Marketing
Marketing on Reddit is not as intuitive as it is on Facebook and Instagram. However, once you’ve mastered the art of advertising on Reddit, it provides several key advantages for your business. It allows companies to reach their target audience with minimal cost and research. Here are the top reasons why your business should consider Reddit digital advertising.
1. Reaching a Niche
One of the biggest benefits of hiring a Reddit digital marketing agency to advertise on the platform is reaching a niche. If you’re familiar with Reddit, you will know that the platform is based around communities. It is divided into 2.8 million subgroups and communities called subreddits. These communities are often centered around a specific topic or niche — politics, beauty trends, or even specific products. There is probably a Reddit community for just about every topic.
Reddit’s digital marketing has much potential if your business aims to reach a specific niche. Your business can engage with a community interested in your product, service, or industry. Hence, marketers do not need as much time tracking their target audience. Their marketing campaigns can reach the audience faster, allowing them to make more sales.
For example, your business creates mobile role-playing games (RPGs). Your business can join the subreddit r/MobileGaming and interact with the people who love mobile games. This builds rapport for the brand and helps it stay on top of trends.
2. Market Research
By joining relevant subreddits, marketers can gather data on their target market. They can understand their pain points, needs, and wants. Moreover, they can even find out what their audience says about their brand or competitors. People on Reddit are anonymous, so they are often outspoken. You can even say that they are brutally honest about their opinions.
This is a good thing for marketers as they can gain honest feedback from Redditors. They may provide honest reviews about products and services and state what they want from a brand. Marketers can gather this information through various means. They can ask questions in a relevant subreddit or post a survey. In addition, they can even engage with the users by replying to comments in relevant threads or making their comments.
3. Building Credibility
Reddit differs from other social media platforms because it’s averse to blatant marketing. Hence, marketers need to be careful not to post or make comments that can harm their credibility. Reddit has a scoring system (called the karma system) allows users to upvote or downvote a Redditor’s posts and comments. Too many downvotes can lead to a negative score and affect the position of the content posted.
Posting or commenting on Reddit can be tricky for marketers as it can discredit their brand. However, it also presents a powerful opportunity for the brand to build its desired image. Done correctly, marketers can increase their karma points and obtain more loyal followers.
4. Better Engagement
Finding a niche and building credibility can lead to better engagement. This can translate to high-quality leads that can eventually turn into sales. Moreover, what’s great about Reddit leads is that they may turn into loyal customers who can generate word-of-mouth marketing for your brand. They are also more likely to become repeat buyers if they like your brand and what you offer.
5. Large Audience
Just because Reddit is made up of niches doesn’t mean it has a small audience. Reddit is among the most popular social media platforms in the United States. Its user base has grown 44% since 2020 and has over 52 million daily active users.
Reddit offers a unique experience that blends open forums, social networking, and news. No other social media platform is exactly like it, so it’s unlikely to fall in popularity over the next few years. Moreover, people are increasingly becoming reliant on digital sources of information, which will only enhance Reddit’s appeal over time.
6. Large Young Adult Population
The biggest group of people on Reddit are those aged 18-29. Reddit is the perfect place for your business to target this demographic. Furthermore, investing in today’s platform will help your brand remain strong for years as these Redditors age and grow.
Online Marketing Reddit: How to Use Paid Ads
Reddit ads allow you to promote posts through standard promotion and Premium Takeover Units. The latter is more expensive but more impactful, and it uses subreddits and demographics to target the right audience. How do you create an online ad on Reddit? It’s simple.
1. Set Up an Account
The first step is to create an account. Go to the Reddit Ads website and make one. You can also use your current Reddit account to log in if you already have one. However, please note that sponsored posts will be linked to your username. Ideally, you should create a username that matches your company or brand’s name.
2. Create a Campaign
Marketers can create a campaign on Reddit using “Simple Create” and “Advanced Create.” The former displays one page of popular delivery, assets, and targeting options. Meanwhile, the latter provides four pages that you can set up and customize to your liking. It provides more detailed options for targeting, placement, and the like. Choose this option if you want to optimize your ads.
3. Choose a Cost Structure
Reddit has three types of cost structures: CPM, CPC, and CPV.
- CPC. This type of structure charges you for each click on your ad.
- CPM. This type of structure charges you per thousand impressions.
- CPV. This type of structure charges you per view of the ad.
4. Define Your Audience
Reddit is an excellent place for niche marketing. Ensure you find all the subreddits related to your brand, product, or service. You can also target ads by interest group based on users’ interactions. Moreover, you can even target your audience based on who has viewed specific keywords.
5. Select a Placement Option
Your ad can be placed on the feed, conversations, or both, depending on your goal. Those that appear on the feed show up while users scroll through Reddit. Meanwhile, conversation placements between posts and first comments appear when a user has clicked to read the post’s comments. They can target users who are more engaged with the topic.
6. Add Your Budget
You can create a daily or lifetime budget for your campaign. Reddit allows you to set daily limits. If you choose this method, you can add an end date or run the ads continuously. Reddit also offers a lifetime limit for your spending on the campaign during a specific period. It requires you to set an end date.
Try Reddit Digital Marketing Today
Reddit digital marketing can be tricky, but when done right, brands can greatly benefit from enhanced rapport and credibility. They can build brand awareness and engage directly with their target audience. Remember to incorporate it into your digital marketing strategy.
Tanner Grey offers various businesses a wide array of digital marketing services. Call us now at 844.500.1339 or contact us online to improve your digital marketing!
RELATED ARTICLES:
- What Is Buzz Marketing?
- Google And Yahoo Email Changes: What Marketers Should Know
- What Is Social Selling? How Can It Help Your Online Biz
