From outside, social media marketing seems quite simple. All you need to do is create a company profile, post few pictures, links, and content and that’s it. But, the truth is that building your brand and reaching a point where you influence the industry is quite a difficult thing to achieve.
Having a strong social media presence can be quite powerful for your businesses. But small companies do not always have the necessary time and money to create an online presence on social media. Here are some great tips for small businesses to create and maintain a strong social media presence –
Rather than Promoting, Use Social Media to Listen to What Your Customers have to Say
Using social media, you can engage with your customers and know more about their needs and understand what they actually want. When you talk to them and not just promote your products and services, you build a trusting relationship that goes a long way in creating a loyal customer base for your business.
Create a Social Media Goal
Before you jump into social media, you need to have a clear goal for the business that you want to accomplish using social media. Developing an achievable goal will help you establish strategies for brand awareness, customer retention, lead generation, increasing profits and others.
Humanize Your Brand
Small businesses have the opportunity to interact with the customers personally. Most large corporations come off as a faceless company that has no personality at all. You need to be more personal when responding to queries and you will be able to see excellent results.
Automate Social Media Posts, Not Replies
One of the best ways to automate your social media campaign is to schedule the post well in advance. But, avoid sending out auto-replied to any queries posted by people on your social media page. Automated replied often seem insincere to people and can affect your brand negatively.
Optimize your Social Media Accounts
You need to ensure that you optimize your social media account so that more people can reach you. Some of the best ways to do it are by adding relevant keywords to your profile and posts, sharing industry-related content regularly and connecting with other popular social media accounts within and outside the industry.
Focus on Visuals
Attractive visuals are essential to make your social media profile popular. You need to start posting more images on your account if you want to see more engagement. All images should be by you and have a logo or company imprint on the images. Thus, using images is one of the quickest ways to boost your social media presence.
Stay Active on Social Media
It is important that you stay active on your social media account as an inactive account can easily be overlooked. Avoid extended period without posting anything on your social media account.
Even though social media may appear to be 100% free, small companies can always spend a small amount of money by running ads on these websites to increase the visibility of your brand and give it the much-needed boost.