The Importance of Digital Marketing in the Modern Era
Most of the first time customers will not be too keen to register with an online business. Most of them do not want to be bombarded with advertisement mails; many do not want to remember more passwords or they do not want to share much information about them with a third-party. Customers want to check out as soon as possible once they decide to buy something and it should be taken into account when creating an online shop.
No matter what the reasons, convincing those customers to create an account with your business can help you stay in touch with them and give you more sales. Registered users will allow you to personalize upcoming visits to your online store, will enable them to leave positive reviews on social media accounts helping you build a social image and offer many more benefits.Here are some of the top strategies that you can use to convince guest checkout customers to register with you –
Provide a More Personalized Experience
Let your customer know that by registering with you, they would be able to find products that they like. They can also re-order previously ordered products, track their order online, get more variations of the ordered products and quickly return the product as well.
Offer Exclusive Offers
Let your customers know that by registering with you, they become eligible for great offers, discounts, deals and online coupons that would be sent to them to their email address they registered with. You can also start a ‘Deal Day’ where the registered customers get great offers on a particular day of the week.
Provide Wishlist Support
Many people love window shopping when they visit a website. All your customers to create a Wishlist for the products they wish to purchase in the future. Make the Wishlist functionality available to your customers, and they would be happy to register with you.
Implement a Loyalty Program
Start rewarding your loyal customers who continually buy from your store. Loyalty programs encourage customers to purchase from you. The customers can benefit from added benefits such as deals, discounts or even reward point by being a registered customer. Loyalty programs will also help you in sales conversions.
Provide One-Time Discount for Registering
During the Guest checkout system, you can provide them with certain discounts on the purchased items if they register with you. You can also offer more discounts for purchases if they come back again.
Enable Account Set up After Checkout
Since most of the customers just want to buy what they want and leave, it is essential that you allow them to set up an account once they have bought the item. Since they have already given most of their information during the checkout is already provided, all you need them to ask from them is to set their password, and they are done.
Remember that the opportunity to convert guest customers to registered ones do not end with the checkout. You can also use your fulfillment process to sell the benefits of registering. You can provide them with some special packaging or use advertisements to the parcel to efficiently market to your guest customers.
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