The holiday season is when a lot of people spend the most money out of the year. Thus, it is the perfect time to capitalize on your New Years marketing efforts.
Try These New Years Marketing Strategies to Up Your Sales
New Year’s Eve and New Year’s Day are some of the most popular holidays out of the entire year. These days are when most of the parties and large gatherings happen. But, the season leading up to New Year’s is also the best time for marketing. Businesses, large and small, use these holidays as a way to boost sales.
For companies who wish to do the same, here are the best New Years marketing ideas to try:
1. Get a Head Start on Emails
Sending a New Year’s email is perhaps one of the easiest marketing tactics businesses can use. Welcome in the new year with customers by greeting them with New Year’s wishes. This is a chance to show them that you truly care about them.
But, because it is so convenient, sending an email is also one of the most common marketing strategies. As a result, your email tends to get lost in customers’ inboxes as emails from other businesses start piling up. The best way to get that highly sought-after click is to set your business apart from the rest.
You can do this using several ways:
- Send customers an early New Year’s email, way before the rest of the competition send in theirs.
- Personalize emails by using their first name and tailoring the content of the email specifically to the target audience.
- Offer goodies that customers can only gain access to by opening the email, such as discount codes or giveaway details.
2. Decorate for New Year’s
It may seem cliché, but it is actually a classic. Physical stores decorate their windows and storefronts with holiday-themed decorations. For New Year’s, stores can go with a bubbly theme, a fancy theme, a fun theme, or basically anything you can think of. This will draw the eyes of customers and make them want to enter the store for more.
Ecommerce stores, though, can also utilize this New Year’s marketing tactic. You can decorate your website with New Year-related graphics and visuals. Perhaps a lively song can come on when they reach a certain page or as they enter the homepage. The sky’s the limit!
3. Hold a New Year’s Day Sale
One way most businesses celebrate New Year’s is by holding a sale. Items can receive price slashes as a strategy to convert leads into paying customers. You can also offer discount codes for customers who are making their first purchase with you. Alternatively, you can start a program wherein customers receive a discount or a freebie on their nth purchase or if they reach a certain amount at checkout.
Holding a New Year’s Day sale does not only benefit businesses profits-wise. It can also do wonders for inventory. The new year is typically when new items or releases come out. Stores need to make room for these new products by cleaning out old ones. Putting these older items on sale earns the business money while simultaneously helping with inventory control.
4. Keep the Sale Going Post-New Year
It is no secret that sales tend to go down a lot after the holiday season. This phenomenon is often referred to as the post-holiday or January sales slump.
The psychology behind it is relatively easy to understand. Consumers buy a lot over the holidays and feel like they need to control their spending come the new year. It also does not help that most businesses stop their promotions at around this same time.
As a way to combat the rapid decrease in sales volume, businesses should try keeping the promos going even all throughout January. Even something as small as free shipping can go a long way in helping convince customers to make that final click.
5. Tailor Your Promotions
Some companies start promotional campaigns with no regard for relevance. For a New Year marketing campaign to truly have an impact, it should be related to the business’s product, service, or core values. For example, if you run a clothing business, it would make sense to start a campaign that focuses on body positivity and size inclusivity.
Promotions should also be relevant to the general society. There are certain societal and cultural changes that can impact trends and the way people think. Focus on gathering data on current market trends and customize your promos accordingly. Keep in mind, though, that some trends can be bad for business. As such, it is important to have a discerning eye and choose to hop on trends that will make a positive impact on your bottom line and reputation.
6. Run a Contest
Many businesses run online contests to help engage customers and potentially convert leads into buyers. These contests usually take place on social media, as people spend a lot of their time there. Considering how prevalent social networks are these days, only a fool would choose not to capitalize on it.
One of the best New Years marketing campaigns you can run is to hold an inspiring quotes contest. People tend to feel more inspired during this time of the year, as they feel that it is the best time to make a change. “New year, new me,” as they say. Aside from an inspiring quotes contest, businesses can also encourage users to share their New Year’s resolutions. This will increase engagement. Just don’t forget to offer a prize (such as a freebie or a sizable discount) for the winner.
7. Launch a Customer Loyalty Program
Countless brands already have their own customer loyalty program. One of the more popular frameworks for this is to give customers a loyalty card which they can use to collect stamps or stickers for each purchase.
Once they complete the card with the number of stickers or stamps needed, they get a freebie. This is particularly effective for businesses that sell food and beverages.
For other businesses, consider issuing a loyalty card that customers can use to collect rewards points. They can then use these points in-store in place of payment or to cover shipping fees.
Marketing Efforts That Leave a Lasting Impression
Businesses must not lag behind this holiday season. Take advantage of the spirit of giving and spending with these New Years marketing strategies. In doing so, you can ensure a positive impact on your brand’s bottom line.
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