What can you expect of digital marketing trends in 2024? The marketing landscape is always evolving. This year, technological progress, regulatory changes, and shifting consumer behaviors will change the digital marketing industry in several interesting ways.
13 Key Digital Marketing Trends in 2024
From integrating new technologies to changing current social media strategies, here are the top marketing trends in 2024.
1. Automated AI Marketing
Artificial Intelligence (AI) has evolved at lightning speed these past few years. It’s no wonder that AI was on top of the latest digital marketing trends in 2023. We expect this trend to continue as more companies incorporate AI into their digital marketing strategy in 2024.
What will companies use AI for? Almost everything. AI transforms the consumer experience as smarter AI-powered messaging apps and chatbots enter the scene. These chatbots can help customers find solutions, receive recommendations, and even build connections.
In addition, companies are using AI to analyze data, optimize voice searches, and use predictive analytics. However, these businesses should be wary about relying solely on AI. The most effective approach would be to couple the capabilities of AI with human ingenuity and creativity. By working with AI marketing technology, marketers can create more effective marketing strategies that meet their goals.
2. Virtual and Augmented Reality
In the past, Virtual Reality (VR) and Augmented Reality (AR) were things of science fiction. However, these technologies have rapidly advanced in recent years. They’ll certainly be a major part of the advertising trends 2024 offers. With these tools, companies can provide consumers a more immersive and engaging experience in brand storytelling and advertising. They can even play a functional role in sales as customers can try on products virtually.
3. Increased Personalization
Machine learning, AI, and access to customer data through social media and online activity will help advertisers create more personalized ads. Companies can provide custom content and more niche product recommendations to consumers. However, marketers and advertisers must use consumer information responsibly and transparently to keep the trust of their consumers.
4. Video Marketing
Short-form videos will be a big part of the social media trends 2024 brings. We can also expect to see interactive videos and live-streaming content play larger roles in marketing. Companies that properly use these tools will have a competitive advantage as they’re more engaging for the general population.
5. Smaller Influencers
Unsurprisingly, influencers will remain a big part of the social media marketing trends 2024 offers. Modern consumers need more than simple advertisements and endorsements. They prefer genuine relationships — even parasocial ones — with influencers they trust. It’s through these influencers that many people get product reviews. One review from a famous influencer can significantly raise or tank a product’s sales.
However, one difference we can expect this year is that there may be an increase in micro-influencers. These are influencers with smaller but more engaged followings. They may revolve around certain niches as well. Companies would do well to look for and work with influencers with targeted audiences.
6. User-Generated Content (UGC)
As society shifts toward user-generated content on YouTube and TikTok, marketers will likely find ways to use UGCs to promote their brands. Through UGCs, brands can have more social validation and engagement with their target audience. They can launch campaigns to encourage UGCs with contests and challenges. Brands can use various formats, themes, and hashtags to increase engagement.
Moreover, they can even offer rewards and partner with relevant celebrities and influencers to extend their reach. This strengthens customer loyalty and brand credibility. Furthermore, brands can use these campaigns to shape their reputation and create a sense of community.
7. Voice Search Optimization
Society has increasingly become reliant on voice assistants. These assistants are on our phones, TVs, tablets, speakers, and even smart home devices. In the United States, there are roughly 200 million users of voice assistants.
Thus, it’s only natural for brands to use this technology. It will become a large part of the digital marketing trends in 2024. Brands will use techniques for voice search optimization to make their content and products more discoverable. They might use more long-form questions or conversational keywords to rank higher in voice-based search results.
8. Data Privacy Focus
Legislators have recently put data privacy practices under increased scrutiny. As a result, businesses will shift gears by prioritizing consumer data protection and trust. Platforms like Facebook and TikTok will likely provide more robust data privacy options and transparent data policies.
Likewise, brands that are more transparent with their practices will have a competitive edge. To do this, they must collect data with the explicit consent of their consumers. They must also implement ethical collection and storage practices and comply with privacy regulations to retain customer loyalty.
9. Increased Popularity of Email Marketing
Some marketers in the industry have thought that email marketing was on its way out. Contrary to this, however, email marketing seems to be a big part of the B2B marketing trends 2024 brings. Email marketing will consistently provide value and worth. They provide brands with a direct line to their audience without being affected by the shifting policies of platforms like Facebook, Google, or TikTok.
Moreover, email marketing will be invaluable in a world increasingly worried about data privacy. Third-party cookies will no longer be as effective as regulations limit what these technologies can do.
10. Sustainability-Focused Marketing
A growing number of consumers are willing to pay more for products that have been produced sustainably. As a result, businesses must adopt sustainable practices throughout their production, operations, and marketing activities. They must showcase eco-friendly initiatives, actively support social causes, and have an authentic purpose that speaks to consumers.
11. Shorter Content
In the past, content with 2,300 words was king. This later shifted to shorter articles with just a little over 1,400 words. However, due to TikTokification, the average user prefers to spend less time consuming one specific piece of content. Hence, we’ll likely see a surge in shorter articles with 1,000 words or less.
12. Social Media SEO
Social media has evolved from a personal self-expression outlet to a full-on brand and business-focused advertising platform. As a result, we will likely see a rise in social media search engine optimization (SEO). Marketers must think wisely about their hashtags, captions, and content and how their posts rank in Google’s search results.
13. Paid High-Quality Content
The internet has become flooded with mediocre, mass-produced content. As a result, people have become more willing to pay for high-quality content on various websites. Consumers are more willing to pay for trustworthy news, subscribe to Patreons, and pay for educational videos on Skillshare or Coursera.
Adapt Your Strategy Today
Brands and marketers must adapt to these digital marketing trends in 2024. They must be prepared to change gears when consumer behavior changes or new technologies emerge. Otherwise, brands will quickly fade into irrelevance.
Are you needing professional help to create and implement an effective digital marketing strategy? Tanner Grey can help. Call us today at 844.500.1339 or contact us online to learn more!
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