As one of the most popular social media platforms, Instagram can be highly valuable to a growing business. But, leveraging this channel means understanding the best days to post on Instagram to maximize engagement.
Why Aim for the Best Days to Post on Instagram?
There are more than 1.20 billion users on Instagram worldwide, making it a lucrative tool for social media marketing. But, not all of these users are active at the same time. If you have noticed that some of your posts are performing better than others, it could be due to when you posted them. After all, day and time can play a huge role in the reach and engagement of your Instagram posts.
Unfortunately, not many people know the good times to post on Instagram. Many businesses simply work on gut feel or post whenever they have new content to put out. Young businesses tend to have fewer posts, too, making it difficult to graph the success of each post and identify trends.
Of course, this does not mean businesses should give up. Understanding user behavior and when they spend the most time online is the first step in cementing a strong social media presence, which can eventually help build trust.
Best Days to Post on Instagram By Day
Similar to other social media channels, there are certain days of the week that show a higher engagement for Instagram than others. Instagram post times also factor in, with mid-day posts gaining more traction.
Here are the best times of day to post on Instagram depending on the day of the week.
Best Time to Post on Instagram on Monday
For Mondays, the best time to upload a story, post, or reel is between 11 a.m. and 12 p.m. This could be because Monday marks the start of the work week. And people head to social media to take a break and check out what’s new on their feed.
Best Time to Post on Instagram on Tuesday
The best time to post on Instagram on Tuesday is between 9 a.m. and 1 p.m., though some businesses have also had a lot of success posting early in the morning (about 6 a.m.). The latter could be attributed to the time difference.
Best Time to Post on Instagram on Wednesday
Wednesday is hump day, which means people are just starting to get excited about the coming weekend. During this day, Instagram users are at their most active between 10 a.m. and 1 p.m., with engagement at its highest at 11 a.m.
Best Time to Post on Instagram on Thursday
For Thursdays, businesses should aim to post between 10 a.m. and 2 p.m., which is a much larger window. Engagement tends to peak at 12 p.m. during this day, too, so it’s best to aim for that time.
Best Time to Post on Instagram on Friday
Friday — or what some people call the best day of the week. Friday marks the end of the work week, but that doesn’t mean engagement slows in the morning. In fact, the best time to post on a Friday is between 7 a.m. and 2 p.m. People are probably spending more time on their socials on Fridays because their minds have already shifted to the weekend.
Best Time to Post on Instagram on Saturday
Shockingly, on Saturdays, the best time to post on Instagram remains in the morning. More specifically, 9 a.m. is the time you should aim for. This is because a lot of people tend to go offline as they focus on their weekend plans. As such, if you must post on Saturday, try to squeeze it in before users take a break from browsing through their socials.
Best Time to Post on Instagram on Sunday
Finally, the best time to post on Sundays is between 12 p.m. to 8 p.m., with engagement reaching a high at 7 p.m. Sunday is the outlier in a week full of mid-day engagements. This is probably because Sunday marks the close of the weekend, with people winding down by checking their feed.
Summary: Best Day and Time to Post on Instagram
While each day has a best time for posts, not all days are made equal. Generally speaking, the best days to post on Instagram are Tuesdays and Wednesdays. These are the two days that get the most engagement, perhaps because it’s right in the middle of the work week and people are looking for a distraction.
On the other hand, the worst day to post on Instagram is Sunday. There’s not much engagement throughout the entire day, and even the best time to post doesn’t meet the engagement highs of the best days.
Based on trends and habits, users are most likely to go on Instagram and interact with content mid-week. During this time, people gravitate towards social media as they take a break from the stress of work.
Weekends are usually off days, with engagement at its lowest during Saturdays and Sundays. It’s easy to see why, too. People are going offline as they spend more time out in the real world with friends and family. Sure, they might post to their socials every once in a while, but they don’t scroll through their feeds.
Realize Your Potential
Instagram is particularly effective for brand and product discovery. As such, newer businesses should lean heavily into using this social media platform. But, that doesn’t mean well-established businesses should sleep on the app. As Instagram continues to introduce new features and improve existing ones, it will definitely remain one of the more powerful marketing tools in your arsenal. To fully take advantage of it, though, marketers should keep in mind the best days to post on Instagram.
Social media marketing is just one of the forms of digital marketing that businesses can use today. And because it can get confusing, many businesses tend to lose their way. If you need web design and digital marketing services, Tanner Grey is your best option. Call us today at 844.500.1339 or contact us online to learn more.
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