Social media is one of the most powerful digital marketing tools that real estate agents can have in their arsenal today. Social media platforms offer tremendous opportunities for advertising to a wider and more diverse audience, thereby increasing your potential for real estate success. Here’s how you can use social media for effective and successful real estate marketing.
Why Should You Use Social Media for Real Estate Marketing?
Real estate and social media are very compatible, particularly because they both place a lot of emphasis on visual content. As such, social media should be a major component of your digital marketing strategy. If you’re asking why do realtors need social media, here are the benefits of social media marketing for real estate agents.
1. Reach a Wider Audience
There are over 3.6 billion social media users today and each person will spend an average of 144 minutes on social media sites like Facebook, Twitter, and Instagram. This allows real estate agents to advertise to a wider audience. Whereas before, your marketing efforts were only limited to face-to-face interactions, social media now allows you to reach potential customers from different parts of the country or even the world.
2. Grow Your Real Estate Network
Networking is essential for success in the real estate business. If you are just starting out, social media can help you grow your real estate network. You can use social media sites like LinkedIn and Facebook to connect with other real estate agents. These platforms have groups where you can share your experiences, gain insight on trends, and ask for guidance. An extensive real estate network can be very beneficial as other agents can make referrals and send clients your way.
3. Establish Your Reputation
One of the benefits of social media marketing for realtors is that it allows you to establish your online presence and reputation.
Potential clients are less likely to engage with you if they cannot search for you online. As such, you can set up a profile on LinkedIn to display your credentials and achievements and publish informative posts on Facebook to establish trust and authority.
4. Save Time and Money
Traditional real estate marketing requires a lot of time, money, and effort. You are also not guaranteed results. Real estate social media marketing is much faster and more convenient — and generates more favorable results. By posting detailed listings on social media, potential clients can already learn everything they need to know about a property. Because of targeting features on social media, you’re able to focus your marketing efforts on your target audience. This helps generate more qualified leads and sales.
5. Diversify Your Real Estate Marketing Efforts
In traditional marketing, you can only do so much with a limited budget. With social media marketing — especially when combined with other forms of digital marketing — it’s much easier to diversify your advertising efforts.
If you have a listing, you can display a walkthrough video on YouTube, display high-quality photos on Facebook, share updates on Instagram Stories to reach a wider audience. Paid advertising can also yield great results since you can choose demographics that fit your client avatars. The more targeted your ads are the higher chance of making a sale.
How to Use Social Media for Real Estate Agents
For you to be successful on social media, it’s important to develop a real estate social media strategy that is tailored to your own goals and objectives as a realtor. Here are some helpful tips to get you started:
Establish Your Client Avatars
There’s no one size fits all for social media marketing. You need to employ different strategies depending on the kind of properties you are trying to sell. For a more targeted approach, start with establishing client avatars for each listing. Who is your ideal client for a specific property? Think about their needs, challenges, and problems, and then make sure that your marketing strategies can provide solutions for your clients.
By knowing your client avatars, you will also be able to determine where to find them online. For instance, younger clients may spend more time on Instagram and Twitter while professionals are more likely to visit Facebook or LinkedIn. Advertising on the right channels can give you a better return on investment (ROI) on your social media marketing efforts.
Produce High-Quality Content
Whether it’s photos, videos, or articles, make sure that your social media posts are high-quality. There are many tools you can use on social media such as filters on Instagram or 360 Photos on Facebook. Remember, social media is all about the visuals. You want your photos and videos to stand out to catch the attention of your potential clients. However, don’t forget about your copy. Captions on social media posts are just as important. You can also incorporate relevant hashtags to reach a wider, more targeted audience.
Stay Active on Social Media
To experience the benefits of social media marketing, you have to be active on social media. Even if you have the best content, if you post sporadically then it will still be difficult to get the engagement that you want. You can create a social media calendar to ensure that you are posting regularly.
Apart from real estate listings, you can post about client success stories, upcoming real estate events or showings, funny quotes or memes, home renovation tips, and so on. You can also link back to articles on your website to boost traffic.
Put Contact Details in Clear View
This might seem like an obvious thing but so many realtors forget to put their contact details in clear view. You can lose a lot of potential clients this way because not many will take the time to search your accounts. They will just move on to the next post they see. As such, make sure that all your social media profiles have complete details such as name, office address, email address, and phone numbers.
How Can I Grow My Real Estate Faster?
It takes some time to establish effective and successful social media marketing for real estate. If you want to grow your business faster, you can always consult professionals who have experience in this industry. You can find many companies offering digital marketing for real estate agents with reasonable real estate social marketing packages. They can help you create marketing campaigns that convert, and which you can grow and sustain for more leads and sales.
Leveraging Social Media for Real Estate Success
Social media for realtors has so much potential. Nevertheless, there are still a lot of real estate agents who have yet to discover the benefits of social media marketing. Now that you have a better understanding of social media marketing, you can take the first steps in developing effective and successful strategies. As long as you keep these helpful tips in mind, you’ll be off to a great start.
Looking for social media management for real estate agents? Do not hesitate to reach out to Tanner Grey today! Call us at 844.500.1339, email us at web@tannergrey.com, or contact us online to discover how we can expand your real estate social network.
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