It’s hard to come up with Easter content when you don’t have a lot of experience with social media marketing. Fortunately, you’ve come to the right place.
Top Easter Content Ideas for Your Business
Holidays are a great time to put out creative content. And while many businesses focus on trendy holidays such as Christmas and Thanksgiving, you shouldn’t leave out Easter. Easter is a good time to post content to increase brand awareness and audience engagement. It’s also more suited for certain types of businesses, such as candy-related or kid-related companies. But that doesn’t mean you can’t make the holiday work in your favor.
Here are the best Easter social media posts for business owners.
1. Encourage User-Generated Content
Encouraging users to create their own content that relates back to your brand is a good way to organically increase awareness and engagement. One way to do this is to ask people to use a special hashtag when posting photos, videos, or comments. For instance, you might ask people to share their Easter festivities and accompany them with a brand-specific hashtag. Then, you can reshare their posts on your feed.
2. Give Them a Look Behind the Scenes
Everyone loves a good “how it’s made” or “how it’s done” video. It gives them a look behind the curtains; a peek at how certain companies operate. If your business can swing it, why not shoot a behind-the-scenes video and post it to YouTube?
This works best for companies that manufacture their products, especially food-related ones. People love to watch automated machines cooking and assembling things. But it also works for other types of businesses. If you run a fashion company, for instance, you can take audiences through your process — from the designing stage to the final touches.
As far as YouTube Easter content ideas go, this is one of the better ones. You can even make a shorter cut that you can share on YouTube shorts or other platforms such as Instagram (reels or stories), TikTok, and Facebook. It’s also a good way to tease a new collection or product that will launch soon.
3. Organize a Contest
Contests are an easy way to increase engagement. After all, everyone loves a good prize, but make sure your contest is related to the Easter holiday or your brand as a whole. For instance, for TikTok Easter content ideas, you can challenge users to decorate Easter eggs. You can either pick the most beautiful egg out of the entries or reward the most creatively made video (or both).
Other ideas include inviting users to guess the number of candies in a jar or submit a funny caption for an Easter-themed photo. You can also ask users to submit their entries using a hashtag, which can count as user-generated content as well.
4. Hold an Easter Event
There’s nothing like a good event that will get people talking. You can organize an Easter event online or offline. Of course, offline events will generally require more time to plan and a more significant budget. But, it’s a good way to meet influencers and customers as well as a good source of content.
Online events, on the other hand, are relatively cheaper to put together, but they also require a good amount of time and planning. Some examples of events include workshops, a trivia night, or even a dinner or brunch together. Whatever you choose, just make sure the event is still related to both Easter and your business.
5. Do a Giveaway
When it comes to Easter social media ideas, consider hosting a giveaway. Giveaways are fun and engaging. People love them because they involve luck, which is an exciting aspect. But, how exactly can you do a giveaway?
There are a couple of different types of giveaways. Perhaps the simplest one is the “follow and tag” type. Using this type, your business can simply ask people to follow your page and tag their friends. Then, you will randomly pick a winner who accomplished both things.
When doing a giveaway, though, remember to select your prize carefully. Your prize shouldn’t be unrelated to your business. It wouldn’t make sense for a clothing brand to suddenly offer a smart TV as a prize. Your prize should be something that your ideal audience wants. This way, you can grow your follower base consisting of your target audience.
6. Create Polls
Everybody has an opinion, and you can let them express that opinion through polls. Polls are a great way to get people engaged with your brand. You can ask questions, and users can pick an answer. This back-and-forth allows you to create a deeper connection with your audience.
In addition to engagement, polls also let you collect important data on your follower base. You can ask them for suggestions and find out what they like. This will help you create a better product or campaign or alter an existing one. So many brands have huge followings that they completely neglect or just don’t use to their advantage. Don’t be like them!
7. Come Up With a Gift Guide
If you’re looking for Instagram Easter content ideas, a visual gift guide is a good choice. Gift guides work well because you can share product recommendations with your followers. They also let you advertise your own products. Just make sure you include products from other small businesses as well.
While gift guides tend to be more popular around the Christmas season, there’s no reason not to use them for Easter, too. Easter usually relates more to kids, so try putting together a gift guide that consists of gifts for children. Of course, you can also target an older demographic by tailoring your gift guide according to their taste and your brand.
Take Advantage of Social Media
For a lot of people, Easter is all about family fun and quality time. But, for businesses, it is also a chance to make better use of social media. By putting out smart and relevant Easter content, you can expand your reach, grow your follower base, and increase user engagement.
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