Holidays are a great time to up your promotions and potentially boost sales. While Christmas and New Year’s are common times for such promos, other holidays like Easter should not be left out. Take advantage of Easter marketing for your online business with the ideas below.
The Best Easter Marketing Ideas for Online Businesses
Every online business relies on digital marketing to promote its products, engage consumers, and make sales. Holidays are when businesses should take things up a notch, as they provide the most opportunity for consumer spending. This Easter is no different. Explore your options for Easter marketing and convert more customers by using the following tips.
1. Organize an Online Store Egg Hunt
An egg hunt has now become synonymous with the Easter holiday, as most people spend this time hiding and looking for colorful eggs. If you have a physical store, it is easy to organize your own Easter egg hunt. But, for online businesses, the event can be tricky — but not impossible.
To plan your own virtual Easter egg hunt, the first thing you need to do is generate unique discount codes that users can input at checkout. Hide these codes in your online store by printing them out onto colorful eggs. If you plan to give your website an Easter makeover, make sure the eggs stand out from the rest of your designs. Then, customers can browse their way throughout your online store in search of an egg with a discount code.
If you don’t want to offer discount codes, you can hide raffle entries in the eggs instead. Each person who finds an egg with a code gets the code emailed to them. Then, during the grand draw, the code you pull up wins the prize.
2. Take Advantage of User-Generated Content
Encouraging user-generated content (UGC) is a great way to engage customers, boost awareness of your brand, and even make more sales. UGC is best done through social media and is, in fact, one of the best Easter social media ideas you can use.
To do this, make an announcement through social media asking users to post photos of themselves with or using your product. They can use a special hashtag that you will need to come up with to enter the contest. The photo that gets the most likes wins, and the user who submitted that entry also wins a grand prize.
You can even add another layer to the campaign by asking users to tag three of their friends to follow your page. They can only enter the contest and win the giveaway if those three friends end up following your brand. If you’re looking for good Easter giveaway ideas, this is it.
3. Offer Easter Bundles
One of the best Easter promotions you can adopt is to offer bundles on your online store. This works especially well if you sell products that can be grouped together. For example, if you run an online clothing store, you can group items together to form a complete outfit. If they purchase the bundle, they can save more money than if they purchase the items individually.
Bundles are great because they attract customers who are looking for a good deal. If it’s between you and a similar brand of the same quality, customers are more likely to go with the one that can save them a few bucks. You can even kick things up a notch by offering limited edition bundles. This creates the illusion of scarcity, leading customers to want to jump on the offer while it’s still in stock.
4. Offer Limited-Time Discounts
Discounts are one of the most common Easter sale ideas in any business’s arsenal. And, they are widely used for a reason — they work. The idea of saving money on good-quality products and services appeals to just about anyone. And, if you can offer that to your customers, there’s a better chance of securing the sale.
In addition to this, you might want to consider offering the discount for a limited time only. People tend to procrastinate and put things off until they eventually forget. To combat this, you have to instill a sense of urgency in them. By only offering the discount or sale for a limited time period, customers are more likely to rush to buy something. Make sure customers are well-aware of the time limit, of course, by displaying a countdown clock directly on your online store.
5. Add a Surprise Gift
Everyone likes a surprise gift, especially if it’s free. As one of the Easter promotion ideas, consider adding a gift to a customer’s basket at checkout. The gift, of course, should come at no extra cost. Nobody likes a company that places a random product in the customer’s cart and then asks them to pay for it.
As for the gift itself, make sure to strike the right balance. It should be valuable enough that customers will be happy when they get it for free but cheap enough to produce that it doesn’t have a significant impact on your bottom line.
You can choose to advertise the surprise gift to attract customers. But, it’s much better to keep it a secret until customers see it as part of their order. Otherwise, it would defeat the purpose of the surprise. A surprise gift also boosts customer satisfaction and makes them more likely to recommend you to others.
6. Increase Email Marketing Efforts
Email marketing should already be a part of your regular campaigns. But, this Easter, you should increase your email marketing activities. For a successful Easter campaign, send emails and newsletters out more frequently. If you have Easter promos and discounts on offer, make sure to include them in the emails you send. Customers can’t take advantage of the promos if they don’t know about them. It’s also a good idea to use Easter-themed branding and assets in your emails to make them more festive.
7. Partner With Influencers
While influencers are a more recent development in the marketing arena, the concept itself has been around for a long time. Influencers are like celebrities in that you can pay them to advertise and promote your product or business.
To use this idea, look for influencers with a similar following as your target audience. Then, partner with them by offering them payment in cash or in kind. If you don’t have a very big budget, there are plenty of influencers with smaller followings that don’t charge too high a price. If you want to grow your social media audience and potentially generate more sales, influencer marketing is definitely one of the best Easter advertising ideas you should use.
Grow Your Business
Easter marketing can come as a challenge if you don’t know how to go about it. Hopefully, with these ideas now in your lineup, you can engage more people, bring awareness to your brand, and boost your sales.
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