Brand Marketing – A key term that has been the spinal cord of successful ventures since its inception. Originally culminating as an offline tool, the last decade has witnessed ‘marketing’ gain an online persona courtesy the emergence of multiple websites especially due to the availability of fast and high-speed internet.
However, online marketing of an insignia differs considerably from its offline counterpart, and this is where the need for SEO or Search Engine Optimization pops up.
What is Brand marketing?
In a nutshell, it can be regarded as a collection of all procedures and efforts that are directed towards promoting a website to its target audience by garnering it the deserved visibility. Digging deeper into the context, one can find a twofold approach to this online marketing tool,
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
While the former ponders on securing organic traffic through high quality contents, listing and efficient back linking, the latter focuses on a paid approach. So, let’s delve into each of the following points in details.
Search Engine Optimization:
SEO or Search Engine Optimization consists of two broad categories – On page and Off Page SEO.
On Page SEO:
It consists of all activities one undertakes on the webpage making it errand free and helping it transpire to the top of SERP ratings. Some of these techniques include,
- a) ON Page content keyword optimization
- b) Web page size optimization
- c) Use4 of info graphics in place of images
Off Page SEO:
Close to 80% of SEO delves in its on-page techniques. This is generally targeted towards procuring quality backlinks to the host site from high quality domains. Here are the techniques involved in of-page optimization.
- Article posting directories.
- Blog commenting/ Guest blogging
- Press release distribution
- Forum posting
Search Engine Marketing
This step comprises of all the above process, however, incorporating a paid angle to the same. A paid approach helps in providing exponential visibility to an online venture and includes the following approaches at a glance.
PPC (Pay Per Click)
Pay Per Click or PPC refers to a step where you as a user pay a certain amount to Goole in exchange for a certain number of user clicks. It takes place through the following approaches.
Google Adwords refers to the website that appears on the top of a Google search result with the “green” ad tag underneath. These websites although not present on the first page of Google can receive visibility via a paid approach.
When you open any website, you can see some ad banners on the top and sides of the website. These banners present the links to other websites and are a credible source of advertisement or brands.
Social Media Marketing
Suppose, you post a specific ad on a social media site and promote the same. The visibility it will gain through this process is much more than an organic procedure; hence the name.
So, the above processes represent the efficacies that brand marketing can have on any insignia. So, without any delay, embrace these procedures that can take your company to the zenith online success.