Getting leads from your website is much easier when people feel encouraged to provide you with their information. There are several ways to motivate them to do so, such as surveys or a quick registration on the site. Since online users are familiar with filling out online forms already, the right call to action and appropriate form requesting the right information is all you need to capture leads.
Successful Online Forms
Using online forms on your website is an excellent way to gather leads. For example, a subscription form where visitors enter their email address is an easy way to build a good marketing list. Once you have email addresses, you can send out newsletters with promotional information like updates, special offers, or announcements of new products or services.
Since the user was wiling to give your their contact credentials for more information on your business, that means they already show an interest in what you’re offering. Even if a person is sending a complaint, handling it correctly could potentially become a sale.
Call to Action or Incentive
With any successful online capture form, you also need to provide a call to action or reason for visitors to use it. Offer a free gift, like an e-book, or a special offer or discount before a call to action about subscribing to your site.
Or provide some urgency, prompting users to sign up right away if they want access to news about new products or exclusive offers. Give them an exciting way to benefit from providing their information to you.
Well Placed Forms Setup
An online form becomes more successful when placed effectively on a website. Providing the actual forms immediately on the homepage can actually be detrimental to increasing sign ups. Instead, have the forms setup appear after the person clicks on a link on your site and/or responds to your call to action.
The length of your form may vary as well and will depend on what it needs to gather. If the visitors is simply subscribing to the site, little more than a name and email address should be requested. On the other hand, creating a customer account on a site may require more detailed information, thus a longer form.
Posing the Best Questions
Whether your form is long or short, the types of questions you’re asking is also important. Asking the correct questions such as location, age, and sex can give you enough information to better target direct marketing for leads. Just make sure the questions aren’t too invasive or could make the visitor uncomfortable.
The most successful way to get background information is through a survey or questionnaire that you require be completed before registering for an account, making an inquiry, or subscribing on an email list.
For example, the user completes a short online registration form and then is sent a confirmation email that links back to a profile page on your site with a forms setup, allowing for additional details.
When implementing any of these information capture forms on your site, using the right kind of form, a good call to action, and effective but unobtrusive questions is the way to successfully and easily gain more leads and build your email list.