Social media has become an incredible way to reach a diverse pool of customers located all over the world. Many companies have invested a great deal of capital in trying to utilize social media for lead generation to increase the profitability of their companies. There are many different companies offering digital marketing services through social media. It is important to have a clear understanding of what your company needs and is hoping to achieve before signing a contract with any digital marketing firm. If you have a business in the real estate sector, it is wise to work with a digital marketing company that has experience with serving clients in the real estate sector.
Digital Marketing Strategies
If you have a business that is based in handling issues related to real estate and are looking to create a fresh digital marketing strategy or update an existing digital marketing strategy, then it is wise to review the information outlined below:
Have Clear Goals About What You Are Trying to Accomplish with Social Media
Social media can be confusing to many business owners who do not have experience in using social media for commercial purposes. For this reason, it is important to have a clear understanding of what you want social media to accomplish for your real estate company. By doing so, you will be able to invest in the right package of digital marketing services that will help you to achieve your lead generation goals. For example, if you are looking to have a strong visual presence, using Instagram is a great tool or SEO keywords in blog posts that are posted on your various social media accounts can be a great way to lure clients to your current offerings.
Have Social Media Buttons on Your Company Website
To be competitive in the real estate sector today, you absolutely need to have a website that is professional and polished in order to gain the trust of your clients. Social media platforms, if linked to various locations on your website, can be a great way to create more repeat customers that are loyal to your company. If you want to establish a strong group of engaged customers online, having social media buttons for Facebook, Twitter, Instagram, LinkedIn, among others is a great way to enable you, clients, to follow you to receive current updates on those platforms about current product specials or informative blog posts. Where these efforts come in is related to brand recognition for your business. You ideally want your clients to have seen your company enough by digital means to gain further trust, which will lead to additional business both in the short and long-term.
Complete Regular Blog Posts with Links to Your Social Media
If your company manages HOAs, write a blog with regular topics related to current interesting issues that your prospective clients would be searching for and interested in reading. Remember to think about what kinds of questions your target clients want to be answered and then have a digital marketing company that you have hired to assist you with the proper format for blog posts in order to ensure the maximum level of engagement possible. By choosing the right blog topics, your website will appear in more search engines and attract more prospective clients to your company’s website. Blog posts have been instrumental in clients gaining more traction online and those blog posts can also be shared on social media to reach an even wider audience.
Consider Which Social Media Platforms Are Relevant to Your Business
There are many different social media platforms available today. For this reason, it is wise to really assess which platforms are relevant to your business and which ones are worthwhile to invest time and capital in building a large engaged following. For example, if you are a real estate agent that owns your own real estate firm, you will need to put pictures of your listings to attract more potential clients. You will also need to have content on your website with certain SEO search keywords to drive more traffic to your website. You will want to consider using LinkedIn to grow more influence in the real estate sector through professional connections, Facebook or Instagram for visual posts, and Twitter for shorter sentences with relevant facts, links, or statistics to generate more traffic to your website. The objective is to find which platforms will bring more traffic to your website to increase your client base.
Have Consistent Branding
Regardless of which social media platforms you decide to use, it is best to have consistent branding with the same logo and banner in order to avoid confusion with your customers. If you have consistent branding, clients will begin to recognize your company as an authority in your sector, which will enable more potential or current clients to have trust in your company. The increased trust will also lead to more future sales.
Assess Whether Advertising on Social Media is Worthwhile for Your Company
Social media advertising is not beneficial for every company in the real estate sector. Certain social media platforms enable you to pay for a certain number of advertisements on a recurring basis. In order to be certain that this option is beneficial to your company, it is useful to speak with experts at a digital marketing firm in order to avoid spending capital on advertising that may not be effective in reaching your target audience. It is beneficial to know that there is a difference between posting content on social media for free and gaining followers or engagement than paying for social media advertising. Before you start to spend additional capital on advertising on social media, be sure that it is the ideal strategy to generate the results that you are hoping to avoid spending unnecessarily.
How Tanner Grey Can Help
Tanner Grey is an experienced digital marketing company that has expertise in helping companies in diverse industries with their digital marketing goals. Tanner Grey has experience in working with both multinational and domestic real estate companies, HOAs, informational websites in the real estate sector, property management companies, commercial maintenance companies, manufacturing companies, and law firms related to their unique digital marketing requirements. Our objective is to provide a cost-effective digital marketing strategy that produces effective results for our clients whose business is based in the real estate sector. In order to learn more about how Tanner Grey can design a custom digital marketing strategy to generate more prospective leads to your company, visit our website or call (844) 500-1339 today.