About 89% of consumers will switch to a competitor following a bad user experience. Businesses with clunky and outdated websites will have a hard time generating leads and sales. To provide customers a seamless experience, consider the merits of redesigning your website.
Best Reasons for Redesigning Your Website
You may be hesitant about redesigning your website because of the potential impact on online operations. However, it’s a worthwhile sacrifice if you’re able to improve customer engagement, generate more leads, and increase conversion rates. Here are the best reasons for a professional website revamp.
- Business Rebranding: A website redesign is necessary after a business rebranding. More than just a visual redesign — with new logos and color schemes — you should also update your website copy to reflect your new brand values and marketing goals.
- High Bounce Rates: A high bounce rate can mean that visitors are not finding what they are looking for on your website. It can also be due to bad user experience (UX) design. As such, a website makeover can help you generate more leads and increase conversions.
- Slow Load Times: If your website has slow load times, it can indicate structural issues or unoptimized elements. Even if you have the most beautiful website, visitors will not spend time on your website and engage with your content if it takes too long to load.
- Mobile Incompatibility: There are more than 3 billion smartphone users worldwide. If your website is not mobile-friendly, you are missing out on a lot of potential leads and customers. A website redesign will allow you to provide users with a seamless multi-screen experience.
- Customer Journey Optimization: A great way to improve user experience on your website is to optimize the customer journey. Your website redesign strategy can focus on updating content, landing pages, and call-to-actions (CTAs) for a clearer conversion pathway. A redesign can ensure that the website structure is aligned with your customer journey.
How to Redesign a Website
A professional website should be redesigned every three years or so. However, the website redesign process can be painstaking and time-consuming. Redesigning your website also comes with a lot of costs. Here are some website redesign tips to make the entire process less stressful:
1. Create a Website Redesign Proposal
To lessen mistakes and delays during a website redesign, it’s important to develop a clear strategy. You can create a website redesign checklist or proposal that includes short-term and long-term goals, projected timelines, UX design ideas, budgets, and web designer costs.
Planning these out will help you become more strategic and organized throughout the process. As such, it will also help minimize costs for companies that have limited budgets for their website redesign project.
2. Perform a Website Analysis
Before making changes to your website, perform an analysis to see what elements are working and not working. You can also check competitor websites to see what they are doing right.
A website analysis can involve heatmaps to see where visitors are clicking the most; page content analysis to identify your best-performing pages; traffic analysis to see who your audience is and where they are coming from, and exit page analysis to determine when visitors decide to leave your website.
3. Establish Customer Avatars
Determine who your redesigned website will be targeting. It’s crucial to create or update your customer avatars before redesigning your website. You should have at least one customer avatar per target demographic. As you identify their challenges and pain points, you’ll gain more insight into how the website should be redesigned.
For instance, a youthful design is ideal if you are targeting Gen Z and millennials while a more formal design is better if you are targeting older professionals. Redesigning your website can be costly but the money is well spent if you’re able to create a website that your target audience finds engaging and valuable.
4. Identify Design Changes and New Features
Based on your website redesign proposal, analysis, and updated customer avatars, you can now come up with a list of design changes and new features for your website. Make sure that these features are aligned with your current marketing goals and objectives. You should also choose additions that will significantly improve the user experience of customers.
For instance, if you want to make your website more interactive, you may want to add a commenting system or social media widgets. An eCommerce website may also want to add a reward system to increase website traffic. While redesigning your website, it’s helpful to have prototypes and user testing to ensure that you are on the right track.
5. Build Your Web Redesign Team
For this project to be successful, you also need a team that can provide the website redesign services that you need. For the more technical aspect of the website redesign, you need capable designers and developers. Meanwhile, a digital marketing team can handle the content side of the website redesign.
Apart from skills and competencies, it’s important to choose a team that will meet your projected budget and timeline. Take time to meet with different companies to find the one that is best suited for your website redesign project.
Redesigning Your Website Can Lead to Long-Term Success
Redesigning your website doesn’t just focus on aesthetics. There’s also a lot of work to be done on the structure or framework of the website. Thus, many businesses are hesitant at making big changes that can potentially mess up traffic and conversions. However, a website redesign is worth it as it can set up your business for long-term success. You’ll be able to enjoy better conversion rates as long as your redesigned website provides customers with a seamless experience.
Need help redesigning your website? Please do not hesitate to reach out to Tanner Grey today! Call us at 844.500.1339, email us at web@tannergrey.com, or contact us online to learn more about our website design services.
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