A good company website can make all the difference in the world of business. Make sure you incorporate the most important website elements to maximize the performance of your website.
Don’t Skip Out on These Website Elements
In the past, websites mainly functioned as digital company calling cards and product brochures. As the world became more and more reliant on technology, though, the purpose of websites has changed. Modern websites now serve as a way to get discovered by customers, build trust, and convert leads into buyers.
Of course, modern problems require modern solutions — in this case, it means modern web design. But, what exactly does that entail? Here are the most important company website elements you must have:
1. A Captivating Headline
When visitors enter your website, what’s the first thing they see? If you want to grab their attention, you should open with a captivating headline. Something that communicates your promise but is eye-catching at the same time. When you lead with a compelling promise for a headline, visitors are bound to stay and browse more. Your headline should appear on your homepage. Position it above the fold for maximum visibility.
2. Appealing and Intuitive Design
Perhaps one of the most obvious webpage elements you should have is an attractive and user-friendly design.
For many online users, design plays a huge role in the decision-making process. In fact, 90 percent of people have abandoned a website because of poor design.
But, what exactly are the elements of good web design? First of all, you need a clean and professional-looking layout. The flat design has worked for many companies such as Apple.
You should also use big and distinct typography to complement your other web design components. Users also like it when you add an element of interaction or responsiveness to your website design.
Additionally, you should take navigation into consideration. Users need to be able to go from one section to another with ease. Don’t make it difficult for your website visitors to find their way around. It’s a good idea to use a hamburger menu for your website, especially if you have a lot of menu options to choose from.
3. A Call to Action
What is it that you want your website’s visitors to do? Having a clear and persuasive call to action can help you convert more leads. For instance, if you want to obtain their email address, offer something valuable in exchange. A downloadable asset like an e-book or a checklist works great. If you want to turn them into paying customers, use a call to action like “Shop Now.” People have gotten used to CTAs in button form, so make sure to go with that.
Whatever it is you want your visitors to do, make it as easy as possible for them to do it. Help them along the funnel by eliminating things that might distract them from the process.
4. About Us and Contact Information
New leads often feel wary about becoming first-time buyers if they’re not familiar with the company. You need to gain their trust and convince them of your credibility. Thankfully, certain web design elements can also help you get started on that.
An “About Us” page will allow your visitors to get to know who you are as a company as well as what you stand for. Tell your story so that readers can connect with you. Nowadays, authenticity is the name of the game. People are more willing to support brands that show who they truly are. Find a way to put your story into words and then relate it back to the product or service you’re offering.
Other than a story page, you should also include your company’s contact information on your website. This helps build trust and signals to your visitors (and Google) that you’re a credible business. After all, no one wants to buy from a company they have no way of getting in touch with.
5. Products and Services
Showcasing your products and services is a given when it comes to web design for businesses. To make it easier for your visitors, dedicate a section of your homepage to your core offerings. Write about 100 words of content for each of your core offerings.
When visitors click on one, lead them to a separate page where they can learn more about your product or service. A card design works great here as it provides a place for a photo as well as a description, adding more value to your SEO in the process.
Apart from providing information about your products and services, allow your customers to purchase your offerings straight from your website. This is where e-commerce comes in. Optimizing for e-commerce websites means placing focus on SEO, making effective use of pricing strategies, and even holding flash sales. You should also incorporate cross-selling and upselling to maximize conversions.
7. Social Media Widgets
It’s hard to talk about essential website design elements without mentioning social media. In many ways, your social media pages and your website are connected. One shouldn’t exist without the other.
You can enhance your credibility by placing social media widgets on your website. This way, visitors can easily find you on various platforms with just one click. You can even take it one step further by integrating your social feed straight to your website.
Remember that social media usage has increased drastically in the past decade, so you should utilize it to your advantage. Apart from visibility and engagement, social media also works as a way to build trust.
8. Reviews, Testimonials, and Ratings
Another way to establish social proof is through customer reviews, ratings, and testimonials. These are equally critical elements of web design. You can make bold claims about your products and services.
But, without support from actual customers backing it up, website visitors likely won’t believe it. Allocate a section of your homepage to this so that visitors can easily find them.
9. Images and Videos
Visuals are web page design elements that you shouldn’t overlook. The use of images and videos can greatly influence website visitors. If they like something they see, they tend to stay instead of clicking away.
Additionally, people are more inclined to look at images or watch videos than to read a chunk of text. Consider showcasing your core offerings in a video format. When it comes to image usage, make sure they’re high-quality, appealing, and relevant to your brand or product.
10. Organic SEO
Every company naturally wants to drive more traffic to their website. Though, this can be difficult to do without one of the most vital website elements — search engine optimization (SEO). To have a great website, you need to dedicate time to manage what goes on behind the scenes as well. That means using the right page titles, descriptions, and meta tags.
You can also start a company blog. By writing valuable and relevant content that’s rich in keywords, you can increase your chances of ranking. Another way to boost organic search results is to use backlinks. This will require a partnership with third parties such as bloggers, influencers, or other companies. It takes work, but the many links back to your website signal to Google that your website is trustworthy.
11. Mobile Optimization
Now that half of internet traffic is mobile, companies shouldn’t get left behind. Your website should also be mobile-optimized. To start, make sure your website is compatible with mobile devices. That means no weird layouts or navigation bugs. It’s also worth increasing the loading speed of your website. Aside from poor design, slow loading times quickly cause people to leave your page.
The Benefits of Hired Help
Whether you have yet to create a website or already have one, it is paramount to include these essential website elements. More often than not, though, “the how” is the most difficult part. While you can choose an online website builder to help you out, getting professional help is still the best way to go. Besides, using a service for website design free of charge usually doesn’t have comprehensive features.
Tanner Grey is a website design company that also specializes in digital marketing. If your company needs help with either of these, feel free to give us a call at 844.500.1339 or contact us online to know more about our services.
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