Thinking of redesigning the website of a business or brand you’re working to grow? It can be a daunting project with several big decisions to make. You’ll want to consider the costs, goals, and all of your development needs, including the right professionals for the job, before getting started. Here are a few points to help you moving forward.
Is Your Site Navigation Turning Away Users?
Good website navigation is a factor that even sites with quality user experience (UX) overlook too often. It’s easy to overlook navigation as unimportant compared to the rest of the website design, but that couldn’t be further from the case. If your visitors find themselves wondering what to do next to navigate your site, there’s a problem, and they more than likely will be too frustrated to return.
If a person on your site can’t easily get to the page they’re looking for, the back button is the only link they’ll click. Even if a site is receiving a good amount of visitors, if the navigation is off, there’s still much to be improved.
Thankfully, there are some guidelines that nearly every site should follow for bringing good navigation to a user interface.
Users Should Know the Current Page
If visitors are unclear which page they’re currently on, they will feel confused and lost. Use breadcrumb links to show where they are (and how they got there), or you can have consistent and easily readable page titles.
Consistent Site-Wide Menu
Your navigation menu should be the exact same across every page of your domain. A changing menu is puzzling for the user. The location, text, wording, and link destinations should not change from page to page.
Simple Navigation Design
Just as a simple website design is likely to be better for keeping visitors around and using the site, simple navigation is also key. A complex navigation menu can be confusing and frustrating, as well as a mess for you to keep organized. Even if your site is small now, a website can easily grow to over thousands of pages over time. Keep it simple.
Using a simple and consistent navigation menu is a crucial aspect for running a successful website, and it can help ensure a pleasant experience that will prevent users from leaving it too soon.
Tips to consider while redesigning your website
Be Clear on Short- and Long- Term Goals
Knowing your goals, both short-term and long-term, will help you focus on the look and feel of your new design. For example, a short term goal could be to change your site appearance to expand your target audience. Write down these goals and consider how they will be affected by your redesign.
Consider Your Target Demographic
Even if you aren’t planning to change your target audience, it’s important to do detailed market research on what’s visually appealing for your demographic. If you are planning to broaden your demographic range, this is even more crucial. After all, your audience is the main reason you are redesigning in the first place; make sure your money is being spent towards what they will find engaging. A carefully targeted redesign will bring success in marketing and advertising strategies.
Know Your Budget
Being clear on your budget for the project is highly recommended to avoid paying too much or trying to add features that are beyond your price range. Having a set budget will help you when working with professionals for the redesign by giving them an idea of what’s currently affordable for you.
Plan for New Features or Functions
Consider the cost and details of all new features and functions you may apply with your redesign, such as newsletters, a commenting system, social media widgets, or analytic applications for better tracking of visitor information on your site. Features that make your site more interactive are great for retaining the attention of users and standing out from competitors in your industry.
Whether the additional applications are for tracking site statistics or for attracting new visitors, consider how each will affect your new website and your budget.
Having a detailed plan about what will go into your website redesign is the best way to avoid issues when applying these changes to the site itself. Being prepared and working with professional web developers will help you outshine your competitors online and build a successful site redesign.