An Onsite SEO Checklist for Every Webmaster
With the never ending changes Google constantly applies to its search engine algorithm it has never been more important for website owners to be properly educated about on page optimization strategies that prove to increase visibilities in the search engines such as Google, Yahoo, and Bing. Throughout this guide, we are going to cover the top on page SEO optimization tips that every web webmaster should consider when developing and managing their websites. Let’s get to on site optimization number one.
Consider Which Keywords to Target, Are They Relevant to Your Website?
Keyword targeting is an obvious important task to complete as you consider the topic of the content you are creating. As you begin creating a new piece of content, consider which keywords you would like to target within the content itself. Its simple. For instance, if you are writing a piece of content related to “Cooking Healthy Meals”, you might consider targeting the keywords “Healthy Food Recipes” and “Healthy Cooking Recipes”. Once you have targeted at least two keywords you would like to optimize for, you then need to begin considering keyword density within the content, and headers.
Using Heading One, and Heading Two Tags Throughout Your Web Page.
As you begin writing new content for your website, you always need to double check that you are including headings through the content itself. More importantly, be sure to use a heading one tag at the very beginning of your article. Additionally, make sure your target keyword is included in the first heading tag of your content. This will establish with Google the primary topic of your content, which sends a large on site optimization ranking signal to the search engines. Lastly, be sure to do your best to use headings at least three times throughout your content, using your keyword in each heading. Again, if you were targeting the keyword “Healthy Cooking Recipes” your heading might look something like this “Healthy Cooking Recipes the Whole Family Can Enjoy”.
Focus on Keyword Density While Writing Your Content
As a publisher, it is important to make sure you are correctly inserting your keywords throughout the entire article itself. However, it’s also important to be sure you are not keyword stuffing your content, which ultimately will welcome you a penalization by Google Panda or Penguin. Don’t stress too much about adding your keywords fifty different times throughout your content. Instead, simply be sure that your keywords appear in headings, the first paragraph (Preferably the first sentence) and throughout the article every three-hundred words to ensure you are establishing the content topic as Google begins indexing your new article.
Alt Tags, Make Sure You Use Them for Every Image
Take a minute to realize that Google can only scan text, which means, as Google scans your website it cannot naturally determine what an Image is showing or talking about. For instance, if you have a picture of healthy food on your website, there is no possible way for Google to automatically understand that the image is related to healthy food, that is unless you use ALT tags. ALT tags are an extremely powerful technique that allow you to describe an image to Google. Every image that you add to your content needs an ALT tag attached to it, no exceptions. Additionally, each ALT tag that you create should also have a keyword included. For instance, if you post a picture of a healthy fruit, the ALT tag should read something like “Healthy Food Recipes and Fruits”. By adding ALT tags to your images, you also promote the visibility of your website through Google images, Bing, and Yahoo. Also, another consideration to make when uploading images to an article is the size of each individual image. The larger the image is, the longer it takes the website page to load for each user. The longer a page takes to load, the more difficult it will be to rank the page in Google for your particular keywords. For best results, be sure to compress your images. If you use WordPress, you can use a free plugin called Smush which does a fantastic job reducing the size of images automatically.
Optimizing Meta Tags and Description Tags
As you begin developing websites, whether you use HTML and PHP to build the website, or if you use a popular content management system such as WordPress, you need to be sure you complete the Meta Tags for each and every page. Yes, some search engine marketers claim that Meta Tags no longer matter, however, this has not been confirmed by Google directly, therefore you need to continue paying attention to these. Within the meta tags you are able to declare the set of keywords each page relates to. This is a great way to tell the search engines which keywords you are attempting to increase rankings and visibility for. Keep in mind, you can also get caught keyword stuffing when using Meta Tags, so be sure you are not adding a massive amount of repetitive keywords.
Checking and Testing the Load Speed of Your Website
The speed of your website itself is a massive on site search engine optimization signal for Google to look at. If Google is crawling your website, and the web page takes more than five real seconds to load, you are going to be in trouble. Google, by standards set in the year of 2015, expects a website page to load within two point five seconds, which is still considered slow by most seasoned website developers. Page speeds are hindered by large images, poorly written code, or poor server performance. There are plenty of affordable web hosting providers that offer great equipment that will serve your website quickly as long as the website was coded efficiently. Additionally, another great way to increase the speed of your website is by using a service known as a content delivery network, or CDN for short. You can find CDN services that are completely free of charge, such as cloudflare.com.
The conclusion is this. If you follow these several steps we have listed, your website is coded properly, and you are using a good web hosting server, you will have a great opportunity at gaining more exposure and visibility in the search engines.