When used properly, pixel tracking can be a valuable digital marketing tool. Unfortunately, not many marketers know how to conduct pixel tracking or even what it is and how it works. What Is Pixel Tracking? Before you can understand what it means to track a pixel, we must first define pixels. What is a pixel?…
Marketing has evolved to adapt to an increasingly online world, and businesses must follow suit if they refuse to get left behind. Some business owners remain unconvinced about the benefits of digital marketing in today’s landscape, but such skeptics are only inviting failure. Keep reading to learn the true importance of digital marketing. Understanding…
The advent of the internet has revolutionized our lives, including how we conduct business. With people spending more of their time online, industries have had to shift their marketing strategies to target their customers. If you want to have better customer targeting, consider incorporating the forms of digital direct marketing into your online strategy. …
Success in business is heavily dependent on brand awareness and visibility. But, building a brand online is not always an easy job. This is where online brand marketing comes in. The Importance of Online Brand Marketing There is a difference between branding vs brand marketing. Branding is your business identity — it is who…
In today’s digital climate, digital marketing can be crucial to the success of a business. However, it isn’t a one-size-fits-all solution. Businesses must have a digital marketing approach that matches their specific needs. For some, this means hiring a digital marketing agency while for others, it’s creating an in house marketing team. But how do…
A critical step every business should take on the road to success is to build brand awareness. When you have a brand that people are familiar with, it is that much easier to convert leads into paying customers. How to Build Brand Awareness What is brand awareness? Simply put, brand awareness is the degree…
What is a digital agency and how can they help marketing your business? If you’re still on the fence about hiring a digital marketing company, here’s what you need to know. What Does a Digital Marketing Agency Do? Most businesses are familiar with traditional marketing because it has been around for several decades. While…
As online consumer behavior continues to increase, more businesses are turning to digital marketing specialists to help them capitalize on this trend. If you are not yet convinced, here are compelling reasons why you should hire a digital marketing consultant. What Is a Digital Marketing Consultant? A digital marketing consultant is a professional who…
Effective marketing requires the use of visuals. Below, you will learn why images are important to any marketing campaign and how to properly use images in marketing. The Importance of Images in Marketing Humans are naturally visual creatures. We consume and judge with our eyes first, and it is exactly this perception that gets…
The advent of digital technologies has leveled the playing field for small businesses. You don’t need to spend thousands of dollars to create and implement an effective digital marketing strategy. If you want to know how to market your business with a low budget, here are seven cheap marketing ideas that can help you achieve…