It is a common knowledge that better the website’s design, the higher will be its ranking in search engines. But, a good website design is not just required for a better experience but also to offer good user experience. It is essential that the functions of the websites are not compromised for its beauty. Here are some of the top mistakes that website designers make when creating a website that can lead to lower search engine rankings –
H1 Tag Missing from Homepage
Irrespective of whether you have a beautiful looking website and offer a great browsing experience. But, if you do not have H1 tag especially on the homepage, people will not be able to find the website on the search engines. Many designers end up removing the H1 tag because there is no place. H1 tag is an important element that allows the search engines to identify what your website is about and helps in the improvement of your ranking.
Using Large Images and Media Files
While beautiful images are essential to make your website look attractive, you should avoid large media files. Large images and videos can slow the website speed and can end up lowering your website ranking. It is best to identify the larger files and then compress them before uploading them to the website.
Using Text in Images
Many website designers put the text onto the image rather than creating a text layer over the image. Search engines cannot identify texts on images and will not do your website any good. Another problem with text in images is that when the website is opened in a mobile device, the text will appear very small and cause poor user experience.
Using Popup Ads
Often users leave a website when they see multiple popup ads in front of the content. To help your website rank higher on search engines, you need to ensure that you remove all the annoying popup ads from your website. You can use in-text hyperlinks for calls to action.
Not Enough Content
The product and the service page on the website are important for your business. When you choose the right target keywords, you can ensure that your website gets higher rankings. Many website designers do not add any product or service page on the website that can mess your rankings. Another mistake that hurts your website SEO is including multiple products or services on one page. It will confuse the search engine crawlers, and your website will lose rankings.
By avoiding the above mistakes, you can easily achieve higher rankings in search engines and reach out to more customers. It is essential that the website design and SEO are combined during the designing process to make sure that it is not just aesthetically good looking but in functionality too. The website should look nice and should be user-friendly. Whether you are creating a new website or redesigning an old one, the website should be built for SEO as it can enhance user experience.