The advent of the Internet has led to significant changes in consumer behavior. As such, businesses must be able to adapt their marketing strategies to reach their target audience online. Here’s how Internet marketing can help you meet your business goals and objectives.
What Is Internet Marketing?
What is online marketing? And what is the difference between digital marketing and Internet marketing? If you’re new to modern marketing, these are crucial questions to be asking. If you want to create successful marketing campaigns, it’s also important to gain a better understanding of these modern marketing terms.
Digital Marketing vs Internet Marketing
Digital marketing is an umbrella term that refers to marketing strategies that leverage digital channels. Meanwhile, Internet marketing — also known as online marketing — is a specific subset of digital marketing. It refers to marketing strategies that require the Internet to implement. While both digital marketing and Internet marketing are focused on marketing your products or services, a major goal of the latter is to establish the online presence of your business or brand.
Types of Online Marketing vs Digital Marketing
All types of online marketing will fall under digital marketing. This includes content marketing, email marketing, social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and web design and development. However, digital marketing strategies encompass online marketing. You won’t need the Internet for TV marketing, digital billboard advertising, radio marketing, and SMS marketing.
Importance of Internet Marketing
With about 4.57 billion active Internet users worldwide, businesses must be able to reach their target audience online. Internet marketing is a very important tool for accomplishing that.
But how does marketing through the Internet help businesses? This modern marketing strategy allows businesses to attract, engage, and convert consumers through the Internet.
For example, online content marketing can help establish your business as an authority in your industry. Producing valuable content — SEO keywords — can also increase your website’s ranking on search engines. This helps increase your online visibility among consumers. The more familiar consumers are with your brand, the more likely they will purchase your products or services.
7 Advantages of Internet Marketing
Not yet sure about how the Internet can be beneficial to your business? Here are the benefits you can expect when you implement online strategies for your business.
1. Lower Marketing Expenses
Compared to TV and print advertising, Internet marketing is significantly cheaper. For $5 a day, you can already run a successful ad campaign on sites like Facebook or Instagram.
When combined with other strategies such as retargeting and email segmentation, businesses can attain a good return on ad spend (ROAS). Online marketing also comes with advanced analytics so businesses can monitor their campaigns and see how they are performing with consumers. With good results, marketing through the Internet can be very cost-effective for many businesses.
2. Create 24/7 Marketing Campaigns
The Internet never sleeps so no matter the time, there will always be people online. One of the benefits of Internet marketing is automation. Even if you’re not working, you can set up your campaigns to run 24/7. You may even get better results at off-peak hours because of lower ad costs and less competition. Businesses can also have multiple online marketing campaigns running at different times of the day to increase results.
3. Reach a Wider, Global Audience
Through Internet marketing, you can reach potential customers from different parts of the country — or even the world. This can be beneficial for businesses that are planning to scale or expand their reach. However, even local businesses can benefit from a wider reach as it helps increase brand awareness.
4. Better Relationships with Customers
The Internet has enabled businesses to connect with their customers on a personal level. Unlike commercials and print ads, online marketing establishes a two-way connection wherein customers can voice their questions, concerns, and feedback to businesses. By engaging with customers on different channels — such as blogs, emails, and social media — your business can better build a loyal customer base.
5. Ease of Personalization
Today’s consumers are more likely to convert when presented with targeted marketing campaigns that speak to their interests and pain points. Through online marketing, you can easily personalize your content, email campaigns, and paid ads so that they are relevant and tailored to your target audience.
6. Attract Higher Quality Traffic
Website traffic is useless if you are attracting the wrong audience. Internet marketing strategies, such as targeting, will help attract consumers who are already interested in your products or services.
These are the ones who are more likely to convert or make a purchase.
7. Improve Local Presence
The benefits of online marketing are not limited to online. It can also help improve your local presence. As consumers make online queries, search engines will use their IP addresses to show local results. Through online marketing strategies, as well as completing a Google My Business profile, you can encourage more consumers to visit your physical stores.
Experience the Benefits of Internet Marketing Today
With a better understanding of the benefits of Internet marketing, businesses can start formulating marketing campaigns that are tailored to their target audience. Though online marketing requires a lot of strategic planning, it can help businesses achieve their goals and objectives at a much faster pace.
Want to learn how to do online marketing? Feel free to contact Tanner Grey today! As one of the leading online marketing companies in Charlotte, NC, we will create successful campaigns for your business. Call us at 844.500.1339, email us at web@tannergrey.com, or contact us online to learn more about our services.
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