Creating a Labor Day email message can be challenging. But, it’s certainly worth the effort if you want to connect with consumers. Labor Day is a wonderful opportunity to market relevant products and services to clients. Don’t waste the chance and make sure to come up with a good strategy.
How to Write an Effective Labor Day Email
In 2022, total retail spending rose by around 53 billion U.S. dollars compared to the year before. Given this trend, we can assume that retail spending will rise even more in the coming years. If your brand wants to get a share of those sales, it’s vital to focus on email marketing campaigns for special occasions or holidays.
But, email marketing isn’t easy. Like most forms of digital marketing, an effective email marketing strategy relies on good content. How do you create a convincing Labor Day message to drive traffic and generate sales? Here are a few Labor Day email ideas you should try.
1. Focus on Their Needs
If you’re writing a Labor Day email to clients, it’s best to focus on their needs. Focus on your target market and how your products can serve them. Moreover, tell them why they might want your product or service during Labor Day. You should also include product images and accompanying text to advertise each item.
In addition, give them a call-to-action button for each item that leads to your website. Finally, your Labor Day email subject line must precisely reflect what’s in your message. Make it straightforward yet enticing. Need some Labor Day email examples? Here’s a sample email for a fake brand that sells cooking ingredients:
Subject Line: Make Your Best Dish This Labor Day
Content: The long weekend is coming up. Need some good recipes to spice up your Labor Day menu? Try these scrumptious spicy shrimp and marinated beef recipes available on our website! And while you’re at it, check out our premium spices to garnish each meal and serve up your best dish yet!
2. Share Tips Related to Your Products
Your Labor Day email doesn’t have to convert to sales directly. It can simply drive traffic to your website and boost brand retention. One effective way to achieve this is by sharing informative content that helps people understand your product. You can include the information directly in the email or simply add a link to a blog article from your website. Here’s a sample email for a fake cosmetic company:
Subject Line: Achieve Your Best Labor Day Makeup Look
Content: Going out to a block party this coming Labor Day? Here’s how to use our products to create the best makeup look! Get insights from our team on how to use each of our products and put your best foot forward.
3. Inform Them of Your Holiday Hours
Your Labor Day email doesn’t have to be pushy. Simply informing them of your store hours is already an effective way to remind them you exist. It can give them that subtle nudge to visit your website or go shopping for what they need. Moreover, showing them you’ve adjusted your schedule to accommodate your workers can demonstrate how much you value the holiday. Here’s a quick sample of how to write this email:
Subject Line: Labor Day Hours: Online Only for the Holidays!
Content: Hi <Customer Name>,
Thank you so much for being part of the <Company Name> family!
To give our staff time to celebrate the holidays with their families, our stores will be closed for Labor Day on <Day of the Week>, September <Date>. But, you can still order online at <website>.
Your happiness is our top priority. So, please don’t hesitate to reach out to us at <email address> with your concerns or questions. We’ll be sure to keep in touch and respond to all your messages.
The <Company Name> Team
4. Promote Sales or Freebies
The holidays are a great opportunity to promote holiday sales and freebies on your website. That’s why we recommend writing an enticing Labor Day sale email. This can drive traffic to your website and even increase profit. Make sure to include photos of your giveaways or promoted items. Moreover, we recommend adding a specific Labor Day code they can use so you can track how effective this strategy is.
Subject Line: Labor Day Gift From September 5 to 7!
Content: To celebrate the holiday, we’re giving all our customers a Labor Day gift! Get free shipping plus three free <freebie name> with each online purchase placed from September 5 to September 7.
Just use the code <Promo Code> on the checkout page. Take advantage of this special opportunity and enjoy this gift made just for you!
5. Focus on Halloween
This is a more unconventional Labor Day email marketing strategy. But, it can be highly effective depending on the kind of products and services you offer. That’s because many people plan ahead when it comes to celebrating Halloween. They often buy costumes, decorations, and other items early to plan for one of the biggest nationwide celebrations. Take advantage of this by promoting Halloween-related products one month in advance!
Subject Line: Get a Discount on Halloween Products This Labor Day!
Content: Labor Day weekend is just around the corner. Do you know what that means? Halloween is also coming up soon so we’re hosting our biggest sale yet! Save 40% off your order with the code <Promo Code>. Just enter the code during the checkout and you’ll effectively save <Amount> on every purchase of <Halloween-Related Product Name>!
6. Offer Delivery by Labor Day Weekend
Some customers will disregard your Labor Day email altogether if the products don’t arrive by Labor Day. That’s because many people plan ahead for the holiday. They plan their meals, outfits, and celebrations much earlier. Hence, it’s a good idea to craft an email that specifically highlights when the products will be delivered. Aim to deliver by Labor Day weekend so your customers have what they need on time.
Subject Line: Get Your <Product> by Labor Day Weekend!
Content: Shopping for the best <Product Name>? For a limited time only, get free shipping on orders above <Amount> with free returns. Shop with us in person or online and get your product no later than <Time> <Time Zone> on September <Date>!
Create an Irresistible Labor Day Email Message
It can be tricky to craft an alluring yet effective Labor Day email. You need to understand your customers well and showcase how your products or services can benefit them. Once you do, you can come up with a good strategy and a Labor Day email message to match.
Need help fine-tuning your email marketing? Tanner Grey can help you make the most compelling content and more. Call us at 844.500.1339 today or contact us online to learn more!