A sales email can be helpful for businesses that want to reach clients, but this strategy’s effectiveness depends on how well the email is written. The quality of a sales email can make or break a sale and even affect existing client relationships.
What Is a Sales Email?
A sales email is a form of communication that helps businesses reach clients. It usually introduces a company’s products and services to a potential customer. This can increase a company’s revenue and promote brand awareness to prospective clients. A sales email can also introduce new services or product lines to existing customers. This strengthens brand loyalty and bolsters the sale of new products or service offerings.
Why Is It Necessary?
With the advent of social media, people might think that email marketing is not as effective. After all, advertisers are all flocking to YouTube, TikTok, and Instagram to sell their products.
The truth is that email is not a thing of the past. In fact, the number of email users has been steadily growing year after year. Moreover, worldwide email marketing revenue is still expected to increase in the years ahead. This means companies may miss out on potential sales when they neglect to send sales emails.
Why is this the case? There are many reasons why sales emails can be effective. Firstly, sales emails are crucial to staying in touch with the target market. It keeps them informed and reminds them of the company’s presence. Sales emails are also a great avenue to introduce the company’s new offerings.
In addition, sales emails can reach clients in real-time. Instead of a passing ad on a video, sales emails notify customers directly. Most potential customers read emails on their mobile phones. As such, they can easily see new email notifications and open them as they arrive.
Apart from this, sales emails allow companies to send more targeted messaging. Customers are often in different stages of the buying cycle. Some still consider a brand’s offers, while others are ready to buy. A company can efficiently push prospects toward the next stage by sending targeted emails to different people.
Finally, emails can reach a broad audience. Nearly everyone uses email — even older generations. Hence, companies can use this to market their products to the right demographic. Overall, there’s no downside to learning how to write a sales email pitch.
How to Write a Sales Email
Will a client respond to or even open the email? It all depends on how well your business writes the email. Here are some tips on how to write an effective email message to increase turnover rates.
1. Start With an Engaging Subject
Knowing how to make a sales letter is important, but a good sales email starts with an engaging subject line. No matter how well-crafted the message is, people will not even think of reading it unless the subject sounds interesting.
Try to think of subject lines that speak to the customer’s pain points or difficulties. It’s also a good idea to provide data-backed insights or ask questions. Moreover, make sure the subject is visible both on desktop and mobile. Otherwise, the customer might not understand what the message is.
2. Use a Unique Opener
Whether you’re learning how to write a cold sales email or a sales follow-up email, getting the opening line right is vital. The first line has to keep the reader going and entice them to read on. It’s best to skip generic opening lines like introducing your company name. Try to make the opener impactful and directly address the person.
If you’re learning how to write a sales email to a company, mention a recent event or newly published content. The idea is to personalize the introduction as much as possible. If that’s not possible, cite a relevant statistic that grabs the attention.
3. Use Different Body Lengths for Different Audiences
Different people have varying degrees of time, patience, and interest. Some studies suggest that shorter emails, between 50 to 125 words offer the highest response rates. Meanwhile, others indicate that the sweet spot is around 300 words.
That said, it will depend on your target audience. If your recipients are mainly busy executives, it might be good to keep it short, but high-value B2B sales pitches may be longer and more detailed. This lets you establish a relationship and provide a better understanding of the offering.
Regardless of length, remember to keep your email straight to the point. Make it digestible to the reader so you don’t leave them confused or frustrated.
4. Try Not to Talk About Yourself
Prospects want to know how you can help them. They do not want to know more about how great you or your company is. This is especially important if you’re sending a cold call email. New customers likely will not care about your company mission or vision — at least, not initially.
5. Write a Clear Call to Action
Do not leave the readers guessing. Offer them a clear call to action so they know what next steps to take. These can come in the form of including your contact details, a website link, or an online form. Regardless, offer them direction on what to do.
Frequently Asked Questions
How Do You Know if a Sales Email Is Working?
After sending a prospecting email, companies will know if it’s working by measuring engagement. They can measure the number of clicks on links or attachments or how often a recipient opens the email. Companies can use external software to track engagement and see what works and what doesn’t.
When Is the Best Time To Send a Sales Email?
There are no hard-and-fast rules regarding the ideal time to send an email. It will always depend on your industry, the roles of your recipients, and your call to action. For instance, if the target audience is C-Suite executives, it’s best to send the email before working hours. This is usually when they check their inbox for important messages.
Meanwhile, if the target audience is construction workers who spend most of the day outside, it’s better to email them later. They likely have more time to read and respond when they have finished working. Generally, it’s important to get to know your clients and track engagement properly. You can also test different timings to know the ideal window.
Create a Compelling Sales Email Today
Writing a good sales email is critical to getting more responses and sales. Many people still respond to email marketing — even “cold call” types. You need to get their attention and make a compelling offer. Once done right, sales emails can significantly drive up revenue.
Of course, it can be difficult to write a good sales email without experience. It’s even harder to keep measuring performance and refine your email strategy repeatedly. That’s where Tanner Grey can help. We offer robust digital marketing services to our clients. Call us at 844.500.1339 or get in touch with us online today!