Your Geographical LocationRegardless of whether your business sells directly to other businesses or directly to consumers, your potential customers will rely on the Internet to make purchasing decisions and locate your business information. The fundamental service a Google search provides is a critical one to the success of your business, and it can be leveraged to your advantage.
Making SEO Improvements
There are many tips for improving your website’s local SEO. The most important tips involve an understanding of how your customer uses the Internet; most customers are not sitting at a desktop or laptop, they are searching for business information on their smartphones. Therefore, the best SEO tips are primarily focused on ensuring your website is easy to use on a mobile phone. Your potential customers will quickly become impatient with a website that has small text, difficult links and missing information.
Mobile-Optimized Website Design
Because most people search for the information they need using their mobile phones, your website needs to come up early in the search engine results and should be easy for smartphone users to navigate. Mobile smartphones are designed to pinpoint a location, and when your potential local customer is searching for a business like yours, you want to ensure that your business is at the top of their search results. Google may also give preference to websites that are optimized for mobile smartphone use. Creating a website that has superior mobile phone visibility will improve your SEO and increase your potential customer base. Offering mobile phone promotions can also help your customers find your business and acknowledge the ease of doing business with you on their smartphones. A great website means more customers; it’s as simple as that.
Voice Recognition Search Features
With the wide availability of voice recognition and intelligent operating system assistants, many potential customers are searching for your business with voice recognition services. Voice search is convenient for commuters while they are driving, and many find voice recognition easier to use than typing on a small screen. For SEO purposes, this means your keywords should include phrases that potential customers are likely to use with a voice search. Short phrases that include locations will also be necessary for attracting customers who are searching for your business as they drive. For example, a commuter may use a phone search to find a particular type of restaurant along his or her travel route. If you are a restaurant owner along this route, you want your contact information to be the first one to be seen. Voice searches are simple and short, so you often have just one opportunity to get it right.
Be Detailed With Your Data
Providing detailed information about your company means you will be more likely to gain a top slot in the search engine results. Search engine results will prefer business profiles that are complete and provide information that is meaningful to the consumer. Basic information such as your location, phone number, product details and pricing may make a difference in how quickly your potential customers can locate your business or if they will choose a different business whose information was presented to them first. Make sure your website presents this information up front so it is easily available to your customers via the top of the search engine results.
An Efficient, Useful Website
The last SEO tip is a simple one; it’s important that your customers find your website to be easy to use. Nothing is more frustrating than trying to obtain a simple piece of information from a website – such as a price or a phone number – but to instead become lost scrolling through the website. Your potential customers may simply give up on obtaining information about your business if they encounter such a frustration. A high-quality website with complete information that is easy to find will outperform the websites of your competition. Don’t rely on hearing about the functionality or failures of your website from others; you should frequently assess your own website through both a computer and a smartphone to ensure that it is performing well and is meeting your expectations.
How Do You Improve Your Website’s SEO?
Google wants to help your business do well with SEO, and they have provided guidelines and a free test to check your website for mobile optimization. You can access a blog post by Google and a link to their Mobile-Friendly Test here:
The test works quickly and will provide specific details about the mobile-friendliness of your website. It may offer constructive information if the text is difficult to read, the links are too close together or provide practical advice that will allow you to make improvements that will appeal to prospects and customers who are using their mobile smartphones. It will also show you a picture of what your website actually looks like in the small window of a smartphone.
Stay on Top of Your SEO
Once you improve the basic structure of your website, you can focus on improving your local SEO – either on your own or by hiring an expert in the field. Google is often making changes to how their search engine categorizes data on the Internet, so it is a process you’ll need to continually update and improve. You’ll be pleased with the results and the additional traffic that will visit your website with these SEO tips – turning prospects into valued customers.