Social media has become one of the most powerful tools for marketing. With over four billion active users online, companies can use social media to connect with their target audience, increase brand visibility, and boost website traffic — all of which help generate leads and sales. However, if you do not use this platform properly and strategically, you’re bound to make social media marketing mistakes.
Here are 7 Common Social Media Mistakes to Avoid
Social media is a marketing goldmine as it can help businesses achieve their goals and objectives in record time. To ensure all your hard work pays off, steer clear of these common social media marketing mistakes by companies today.
1. Not Having a Social Media Marketing Strategy
It only takes a few seconds to make a social media post — but that doesn’t mean that you should only spend that amount of time. An effective social media strategy requires a lot of planning. You need to establish your overall goals and objectives for the platform. This informs the types of posts you will create, as well as the tone, frequency, and content.
By having goals and objectives, you can also identify key performance indicators (KPIs) that will tell you whether your social media campaigns are effective. You can also tailor campaigns along the way to ensure that you are working towards your social media goals and objectives.
2. Not Having a Social Media Editorial Calendar
Managing multiple social media campaigns at the same time can be overwhelming. One mistake that many businesses make is not having a social media editorial calendar. You don’t need to have a special program; a simple spreadsheet will do. A social media calendar will help you keep track of upcoming posts, posting schedules, and campaign deadlines. You’ll be able to maintain activity across different social media platforms, keeping your followers engaged.
3. Using Other People’s Content
It may be tempting to post a viral meme or video but for businesses, using other peoples’ content can be one of the worst social media blunders. It’s much better to create your own content to avoid potential issues or liabilities. With original content, it’s also easier to ensure that your social media posts are always on-brand. There are many third-party tools that can help you create aesthetic and engaging posts that will catch the attention of your target audience.
Sharing or reposting content is okay from time to time, just make sure that you obtain permission and credit the original creator in your social media post.
4. Sticking to a Rigid Posting Schedule
As important as it is to have a mapped out social media calendar, businesses should still retain some flexibility when it comes to posting schedules. One of the major social media fails is publishing a post that is tone-deaf to the current times. For instance, if there was a natural disaster, it’s not wise to push through with a joyous or seemingly superficial post. Your audience will not appreciate that and they may even unfollow you because of that. As such, businesses should be flexible and sensitive enough to adjust their social media calendars accordingly.
5. Posting the Same Content on Different Platforms
Social media posts can help drive traffic to your website. If you have new content, it’s good to keep your social media followers updated. However, that doesn’t mean that you should post the same content across platforms. Remember that social media sites cater to different audiences. As such, businesses must create posts that a specific audience will find appealing or engaging. For instance, high-quality visuals do better on Instagram while eye-catching headlines will be more effective on Twitter. You also be more casual on Facebook but adopt a more professional tone on LinkedIn. This will help you reach a wider audience across different platforms.
6. Not Engaging with Your Customers
One of the best things about social media is the ability to personally communicate with your audience. Even if you are posting regularly on social media, you’ll miss out on a lot of marketing opportunities if you do not engage with your customers. Create social media posts that encourage likes, shares, and comments. It is also important to watch out for social media mentions. You can share or respond to positive reviews about your products or services. Don’t forget the negative reviews as well. Reach out to these users privately and try to resolve their concerns. By reaching out, you can turn dissatisfied consumers into loyal customers.
7. Ignoring Social Media Metrics and Analytics
If you’re not a digital marketing expert, social media metrics may seem confusing. However, it’s a major mistake to ignore your analytics. By tracking engagement, impressions, and reach, you can learn more about what your audience likes and which types of content they respond to the most. Businesses can also use these numbers to make changes that will lead to a more effective social media marketing strategy. If analytics is not your forte, investing in tools or a consultant can be very valuable for your business.
Steer Clear of Social Media Marketing Mistakes
With its ease of use and vast marketing potential, social media can be a very exciting venture for most businesses. However, just like everything else in business, it’s important to be cautious and strategic. If you’re just getting started, take time to develop a clear and defined marketing strategy. This will help you avoid the most common social media marketing mistakes that many other businesses are guilty of. Instead, you’ll be able to reap many benefits such as better brand awareness, increased web traffic, and more engaged customers.
Need help steering clear of social media marketing mistakes? Do not hesitate to reach out to Tanner Grey today! Call us at 844.500.1339 or email us at firstname.lastname@example.org to learn more about our social media marketing services.
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