Customer reviews play an integral role in search engine optimization (SEO). Whether your business sells a service or a product, you need positive customer reviews. This is because customers ask relatives, friends and even strangers for recommendations and feedback. More than 70% of the world depends on “word of mouth” marketing. They scan through the internet, read reviews and understand what people talk about products and services.
The digital market is diverse and readily available. It has increased information accessibility. In fact, there are applications to scan barcodes and learn about the product (along with its company and existing customers).
Reviews are Helpful!
Reviews are good for the brand and customer. It gives a quick summary of the business. It helps business owners understand more about its online presence. Undeniably, online reviews have a prudent impact on search engine placement and results. According to experts, it has a direct influence on the placement of businesses in local listings. Reports reveal that customer reviews can improve a site’s click-through rate. It reinforces geographic placements and as a result, improves your rank in local searches. Most search engines use customer reviews as a major component of their search algorithms. Search engines judge the relevance of your products and brand based on its reviews.
Handling Negative Reviews
On the other hand, you will come across many negative reviews. That is because customers want their cries and worries to be heard. How can you change this situation? How will you encourage customers to post promising reviews? According to experts, this is a reversible situation. Small changes can improve your online presence and make sure customers are aware of your brand.
Well, known sites for online reviews are Foursquare, Yelp, Angie’s List, Yahoo Local Listing, and Google+ Local.
Requesting Reviews from Customers
Reviews can strategize your relationship with customers. As customers buy a product or leave your website, you must request for reviews. Soon, customers will become your brand ambassador. Here are few tips on how to encourage customers to leave a review:
- You can always ask for a review! There are many ways to ask for reviews. You can request via mail, website or phone. In fact, you can use traditional comment cards and postcards. It is quite interesting to note that many companies forget to use this powerful marketing tool.
- Do you know that customers have no clue about reviews? A lot of customers don’t know the importance of reviews. This is why you must educate them! Teach them how to post a review or send a feedback.
- The process of receiving and responding to reviews must not be automated. If possible, send a personalized email to your customers. Most customers miss traditional methods. They want businesses to have a personal touch.
- Make use of online tools like ReviewBiz. This is a powerful tool and a great way of attracting website visitors. ReviewBiz is a passive way of gaining merits and quick responses.