One aspect that’s too often overlooked by companies with a website is the site design. In fact, website visitors will judge a whole business on site design alone — within the first 2 minutes of arriving.
With such little time to set a good impression, a pleasing website design is essential for business success online. Here are 5 crucial elements to incorporate for yours.
1. Attention-Grabbing Home Page (Landing page)
Most importantly: you want to get and keep the attention of visitors to your site. Going back to the 2 seconds statistic, it takes so little time for a potential customer to click away from your site. A strong visual appeal will reel them in long enough to find out more about your brand. This can be accomplished with good site design and an appealing header graphic tailored to your brand.
2. Instant Introduction
Your site’s homepage should right away tell visitors about your business and why they want to become a customer. Don’t force then to click or search to find this information; they will leave. Put it all out there and make it easy and quick to read. What does your business have that they need?
3. Persuasive Email Forms
Along with your business introduction, persuade visitors to sign up for your email list to stay in-the-know. Give them a good reason to enter their information, because this is how you remind them of your business long after they’ve clicked away from your website.
The email capture form will need to be pleasing to the eye and easy for the user. Compel them to enter their information, then you can send them newsletters with more information, exclusive deals, etc.
4. Contact (and Social Media) Information in Plain Site
Make your contact details immediately available by putting them in multiple places on your site: at the top (or header), bottom (footer), and middle. Putting this information in plain sight also avoids forcing visitors to search for it. And tell them what to do with that information by calls to action: “Call us today!” or “Email us now!”
Besides basic contact details like phone, email, and address, make sure your social media links are visible and working. Give visitors the option to share or “like” your information. Add a sidebar showing your latest tweets or Facebook posts so they’re encouraged to stay involved.
5. Mobile Version of Your Site
Chances are, many site visitors are not just using their laptop or desktop computers to view your site. Mobile devices are so popular now, with 1 out of 4 internet searches being conducted on a mobile device. Make sure your website is responsive to mobile screens and looks good on them. If not, you could lose a lot of potential business.
By ensuring these five elements are present on your business site, you can maximize your customers and leads. If any are missing, look into improving them as soon as possible to avoid losing business potential.