There are numerous techniques adopted by businesses to ensure an improvement in their website’s search visibility on a variety of search engine platforms. There are several techniques incorporated into the website content to ensure more signals are pinged back to an individual website, improving its SERP. Majority of search engine platforms such as Google and Yahoo are encouraging a multi-device speed that enhances user experience, which will guarantee client traffic on their platforms. Having the right off-page SEO techniques will enable your website to rank highly on such platforms.
Create an Online Community
A strong online following on social media guarantees you social sharing of your content, which in turn enables you to have a ranking, signal in the search engines such as Google. Join a variety of social network sites such as Instagram, Twitter, Facebook, Pinterest, Linkedin, Google+ and regularly share links to your blogs to create a massive following for your online community. Also, join webmasters and bloggers in your niche, asking for comments and reviews of your content while invite your followers to share your blog as well. Remember, the more shares we create on our blogs, the more people we get to read our content hence creating traffic that will lead to higher SERP ranking.
Enabling link building especially on sites that have similar niche helps you rank your keywords better in a search engine. Create backlinks to your blogs and posts by commenting on blogs of similar niches and exchanging links with bloggers in your niche as well. Identify opportunities to share your posts as a guest post on the websites of bloggers in your niche as well that you can identify using Google, blog catalogues, similar site searches and blog directory.
Commenting on blogs enables you to establish secure backlinks to your blogs and posts. Ensure that your comment adds value to the blog so that the blogger can easily approve your comment. Most bloggers want high-quality content and comments that will enhance their blogs as well. Ensure to read the blog before leaving your comment and always indicate your real name and email address.
Find niche forums that have similar content to yours, and join them to enable creating backlinks to your blogs using your signature. Create a relationship with others in the forum by replying threads on their blogs and regularly post your blogs to generate traffic. Also, consider joining some high ranking bookmarking sites and constantly share your content to generate a huge following of your blogs.
Mobile Site Optimization
Google’s AMP project has enhanced the development of website content that is shareable across a variety of devices at high speeds. The AMP project has enabled the optimization of high-quality content that can be accessed easily by voice search, micro formats, on a variety of devices through their artificial intelligence. Ensuring your site is mobile friendly enables access via mobile phone apps that ensure steady streaming of content hence maintaining client loyalty.