Irrespective of whether you have built your website or you are designing a page, online businesses need search engine optimization (SEO) for optimal profits. Without SEO, your business will not move forward (at least in the long run). According to experts, there is nothing to replace the basics in SEO. And, you cannot see real-time results without mastering the basics.
Do you know that SEO is a DIY? As business owners, you can handle the basics by yourself. You don’t have to invest in expensive SEO experts or companies.
Why is SEO important?
Before you learn about SEO, you must understand why it is vital for any company (especially the online ones). When a website is search engine optimized, it will grab the attention of mighty search engines like Google, Yahoo, and Bing. When a page appears several times in Google, it is more likely to be clicked. Search engine rankings are strongly influenced by SEO. Moving on, you should understand that people search based on phrases and specific keywords. These keywords would direct online users to your landing page. The main page or landing page of your business should be meaningful, concise and interesting.
According to a research done by Juniper, more than 81% of businesses rely on organic traffic. And, organic traffic is a result of SEO efforts. When you invest more thought and time on SEO, your business website will experience organic traffic. And, this is extremely important if you want your website to have top Google search rankings.
SEO and Google!
As mentioned previously, SEO is all about making search engines happy! Of course, you should make web surfers delighted too! In the past few years, Google has become extremely tech-savvy. It is not easy to please Google. That means you cannot rely on a bunch of keywords to direct organic traffic to your landing page. These were the early days of SEO and they are long gone.
Today, Google expects web developers to use keywords and phrases naturally. You must not force words into your website. Instead, use keyword rightly. When you use keywords, make them a part of titles and the first sentences. The keywords should be as short as possible. Above all, the keywords must be able to grab attention.
One of the finest strategies for search engine optimization is content marketing. However, you should be prepared to do it right. And, it is difficult to accomplish content marketing rightly.
Relevance and Consistency?
With respect to basics, on-site optimization tops the list. Google stresses on relevance and consistency. All your articles, images and videos should be consistent. Before everything else, your content should suit the niche. Never duplicate content, this annoys Google (just like how it would annoy online users). Always remember that online content is read by real people. They will know if you have copied or duplicated content from elsewhere.
Last but certainly not least, you must build authority in your industry. Try to grab more backlinks to your landing page from high-quality websites.