Search engine optimization (SEO) is constantly changing so it’s important to stay on top of the latest trends to increase online visibility and drive more traffic to your website. Here are SEO trends in 2020 that can increase your Google search rankings.
Top SEO Trends in 2020 You Need to Know About
The evolution of SEO can be attributed to several factors including new technologies and the continued growth of the Internet. As such, the best SEO techniques from last year may no longer be as effective today. If you want to increase your search rankings on Google, you need to follow the latest SEO topics and trends. Here are five 2020 SEO trends to get you started.
1. Quality Content Is Still King
Trends may come and go but content creation continues to be one of the best strategies for SEO. Businesses must continue to produce fresh, relevant, and quality content. However, that doesn’t mean that your team should just continue with the same content marketing strategy.
With Google’s latest Bidirectional Encoder Representations from Transformers (BERT) update, the search engine now has a better understanding of natural language processing. Instead of providing results based on exact keywords, Google Search now considers the intent behind each search query. This provides users with more accurate search results.
But what does that mean for SEO? It means building content around user intent rather than just optimizing for exact keyword matches. Now more than ever, it’s important to create buyer personas for your target audience. What information are they searching for? What questions are they asking? Buyer personas will help you create content that your target audience will consume.
Lastly, keep in mind Google’s SEO guidelines for content: Expertise, Authoritativeness, and Trustworthiness (EAT). You need to meet these three conditions to rank high on Google’s search engine results pages (SERPs).
2. Optimize for Voice Search
Over half of the American population is using digital voice assistants in 2020. More people are using Apple Siri, Google Assistant, and Amazon Alexa to find the information they need online. As such, businesses must start optimizing for voice search in 2020.
Along with the increased importance of semantic or intent-based search, you also need to start optimizing for longer-tail keywords. This is because people are more conversational on voice search; they have longer search queries and use their natural language. This is in contrast to text search where people tend to use short-tail keywords.
Other SEO best practices for voice search include creating content with question words (how, what, when, where, why) and filler words (on, the, for, you, I); adding FAQ schema markup to your blogs and product pages; and using Google My Business to optimize for local search.
3. Improve User Experience
One of the SEO trends in 2020 is user experience (UX), which is now a crucial part of Google’s search algorithm. If you want to increase your search rankings, make sure that your website provides users with a seamless and pleasant experience. This means decreasing load times, increasing interactivity, and improving loading stability.
Mobile compatibility is also a must for improving UX. A large percentage of Internet users conduct searches on their mobile devices. It’s also crucial as Google is now implementing mobile-first indexing, which means that the search engine will use your website’s mobile version for indexing and ranking. As such, if you want to rank high on Google and increase online visibility, it’s important to optimize your website for mobile use.
Another way to improve UX is to be more strategic with welcome mats and popups. While these are great tools for lead generation and list building, most Internet users are not fond of them. You can opt for less-intrusive slide-in forms or adjust popup timing. This translates to a more comfortable viewing experience for your website visitors.
4. Adapt SEO for Zero-Click Searches
Google introduced zero-click searches to make the process easier for users. They will be able to find the information they need on top of SERPs. There’s no need to click anywhere else. Unfortunately, this makes it harder to obtain organic traffic from search results. You’ll have to implement additional SEO strategies for 2020.
One way to appear in featured snippets is to find your best-performing content and optimizing them for zero-click searches. You can also create content around longer-tail keywords. Make sure that you are answering questions that aren’t easily answered. When you appear on featured snippets, users will be encouraged to click on your website to learn more information about their search query. Optimizing for local search and using FAQ schema markup on your pages will also help you adapt to zero-click searches.
5. Invest in Video
Video has quickly become the most consumed form of content. Today’s consumers will watch videos to discover and learn about products, which can then determine whether they will make a purchase or not. Accordingly, video will be a big SEO trend for 2020 and beyond. Businesses must make sure that it’s part of their digital marketing strategy moving forward.
One way to get started on video is to use your best-performing content. You already have all the information you need to make a video. All you need to do is shoot it. Adding videos to blog posts and landing pages can also help boost engagement and conversions. To improve SEO for videos, make sure that you optimize the titles, descriptions, and tags, as well as include a transcript or caption for each video.
SEO 2020: Using the Latest Trends to Rank on Google Search
SEO is not easy but it’s crucial if you want to achieve online success. By improving search rankings on Google, businesses can enjoy increased online visibility and website traffic. These, in turn, opens up more opportunities to market to your target audience. If you’re not sure where to start, consider these five SEO trends for 2020. Then, make sure to keep updated on the latest SEO news to ensure the effectiveness of your search marketing strategy.
If you want to learn more about 2020 SEO trends, do not hesitate to reach out to Tanner Grey today! Call us at 844.500.1339 or email us at firstname.lastname@example.org to learn more about our SEO tools and services.
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