Over 1.17 billion people use Google’s search engine to look up just about anything, including local shops, local restaurants, and local events. If you want your place of business to rank high on search results, it’s important to claim and optimize your Google My Business listing. Here’s how local SEO and Google My Business go…
The 5P’s of marketing is a valuable tool for any type of business, big or small. To this day, it remains a permanent fixture in the field of marketing, and for good reason. Breaking Down the 5P’s of Marketing Marketing is an integral part of running a business. Without marketing, your business will find…
Do Google reviews help SEO? Though Google has not revealed the inner workings of its search algorithm, local reviews do have an influence on search rankings. If you want to boost website and foot traffic, here’s what you need to know about local reviews and SEO. Establishing the Link Between Local Reviews and SEO…
What is search engine optimization? In this digital age, all businesses — whether you’re online or offline — must have a solid understanding of SEO. If you’re new to the world of digital marketing, here’s why SEO is important for every business. What Is SEO? SEO Definition SEO is an integral part of any…
Content marketing is one of the most popular and effective ways to attract your target audience online. The benefits of content marketing are aplenty including increased web traffic, brand awareness, and customer engagement, as well as higher search rankings and conversion potential. To a beginner, developing a content strategy may seem daunting, but you just…
A lot of businesses make SEO mistakes that cost them website traffic and, thereby, negatively affecting their bottom line. A good way to prevent committing the same mistakes is to familiarize yourself with what you shouldn’t do. The Most Common SEO Mistakes to Avoid Search engine optimization (SEO) is a valuable tool in the…
When talking about the benefits of social media marketing, it’s hard not to mention increased sales. And while that’s definitely part of it, social media marketing has many other long-term advantages beyond just turning a profit. Understanding the Benefits of Social Media Marketing Given the sweeping presence of big corporations on social media, it’s…
Effective marketing requires the use of visuals. Below, you will learn why images are important to any marketing campaign and how to properly use images in marketing. The Importance of Images in Marketing Humans are naturally visual creatures. We consume and judge with our eyes first, and it is exactly this perception that gets…
Social media has become one of the most powerful tools for marketing. With over four billion active users online, companies can use social media to connect with their target audience, increase brand visibility, and boost website traffic — all of which help generate leads and sales. However, if you do not use this platform properly and…
The advent of digital technologies has leveled the playing field for small businesses. You don’t need to spend thousands of dollars to create and implement an effective digital marketing strategy. If you want to know how to market your business with a low budget, here are seven cheap marketing ideas that can help you achieve…