Success in business is heavily dependent on brand awareness and visibility. But, building a brand online is not always an easy job. This is where online brand marketing comes in. The Importance of Online Brand Marketing There is a difference between branding vs brand marketing. Branding is your business identity — it is who…
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In today’s digital climate, digital marketing can be crucial to the success of a business. However, it isn’t a one-size-fits-all solution. Businesses must have a digital marketing approach that matches their specific needs. For some, this means hiring a digital marketing agency while for others, it’s creating an in house marketing team. But how do…
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A critical step every business should take on the road to success is to build brand awareness. When you have a brand that people are familiar with, it is that much easier to convert leads into paying customers. How to Build Brand Awareness What is brand awareness? Simply put, brand awareness is the degree…
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Instagram video ads are one of the most useful weapons in an advertiser’s arsenal. But, you can’t just shoot a video ad and post it without giving it much thought. If you want your video ad to perform well, you must take some tips into account. How to Create Effective Instagram Video Ads Instagram…
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Guest checkout has become a must-have feature for eCommerce websites. Allowing customers to checkout without an account has been shown to boost conversion rates. However, there are also missed opportunities with this setup — particularly when it comes to your digital marketing efforts. Here are some ways to encourage your guest checkout customers to sign…
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Research is an essential part of marketing. Unfortunately, not everyone knows how to do market research that will yield the best results. Learn the basics of market research below. How to Do Market Research to Help You Grow Your Business What is market research? Simply put, it is the process of gathering and analyzing…
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Every business needs help getting off the ground. When it comes to improving search visibility and increasing website traffic, that help comes in the form of an SEO expert. Why Hire an SEO Expert for Your Business? There are more than a billion web pages on the Internet today. While not all of them…
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As consumer behavior has shifted to the online space, a professional website is a must for all businesses. However, simply having a website isn’t enough. You need to have a modern and optimized website that attracts visitors and encourages them to convert. If you want to learn how to design a website for success, here’s…
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An online business can be very lucrative. However, if you are not familiar with the intricacies of digital marketing, this promising endeavor might be more trouble than it’s worth. If you want to have a successful launch, consider the benefits of hiring an online business consultant. What Is an Online Business Consultant? What do…
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Learning how to increase social media presence is a vital part of digital marketing. If you’re new to the game, though, you likely have no background knowledge to work with. Make the process easier with the help of these tips. 11 Tips on How to Increase Social Media Presence Social media is a mainstay…
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