Online marketers are expected to have an excellent grasp of SEO. However, as someone who is just starting out, SEO may seem like a foreign concept. Don’t worry. This SEO Basics Guide will teach you the specific concepts and techniques that you’ll need to become an expert marketer. SEO Basics: What Is SEO and…
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Pay per click marketing, often referred to as simply PPC marketing, is a valuable tool that all businesses can use to improve their bottom line. But, how do you even begin to set up PPC ads? What Is PPC Marketing? Simply put, the PPC definition is a model of marketing that uses ads to…
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Backlinks play a critical role in search engine optimization, which is why all businesses must take advantage of them. If you want to learn how to get backlinks, you must understand what you must and mustn’t do. How to Get Backlinks That Improve Your SEO What are backlinks? Backlinks, otherwise known as inbound links or…
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Having a modern website design isn’t just about aesthetics. Many businesses underestimate the power that a fresh and up-to-date website can have on their online goals and objectives. If you’re in the process of redesigning your website, here are the latest design trends that will help you create a modern website that supports your digital…
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With over 3.9 billion active email users worldwide, email is a powerful marketing channel that can help businesses grow. If the intricacies of email marketing are still confusing for you, don’t worry. Here’s a step-by-step guide that will help you create an email marketing strategy for your business. Why You Need an Email Marketing…
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While the emphasis tends to be placed on a company’s product or service, the company’s identity is equally important. When you know how to create a business identity, you can set yourself apart from the competition. A Guide on How to Create Business Identity The prospect of creating a business identity may sound daunting,…
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Most website visitors are not yet ready to convert. That’s why it’s crucial to employ digital marketing strategies such as website or lead capture forms to encourage them to take some action. Once you’re able to capture leads, it’ll be easier to nurture relationships with consumers and turn them into loyal customers. If you want…
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With plenty of ecommerce sites scattered across the web today, it can be difficult to make yours stand out and perform the way you want it to. Fortunately, you can easily optimize ecommerce websites with the help of this quick guide. Optimize Ecommerce Websites to Increase Conversions The Internet is where the action is…
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About 89% of consumers will switch to a competitor following a bad user experience. Businesses with clunky and outdated websites will have a hard time generating leads and sales. To provide customers a seamless experience, consider the merits of redesigning your website. Best Reasons for Redesigning Your Website You may be hesitant about redesigning…
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A good company website can make all the difference in the world of business. Make sure you incorporate the most important website elements to maximize the performance of your website. Don’t Skip Out on These Website Elements In the past, websites mainly functioned as digital company calling cards and product brochures. As the world…
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