In life, it is always important to plan for everything ahead of time, no matter what activity awaits you. Consider instances such as offers for a vacation, a dinner date, or a simple trip to do your monthly shopping. All these, no matter how simple they look require pre-planning to ensure their success. Now you can imagine how important it is to plan for things to expect the coming year in the business world.
However, planning for digital marketing is not easy considering the rate at which internet is growing. The giant search engines and digital marketing platforms are introducing new marketing trends that make it hard to sit and relax as you reap from the trending strategy. As a result, business people who want to prosper are left with only one option, to remain on their toes waiting for the next strategy. To help you keep up with the ever-changing digital marketing, below are SEO trends to expect in 2018.
Content is King
This “extensive” statement, we talked about on the SEO trends 2018 is based on the premise that content with more than 1,500 words is working very well in the search results. Always keep in mind that the topics to choose should be those for which users are showing interest. Performing articles in depth are something that Google greatly favored in one of its algorithm updates (the in-depth articles). This extensive content SEO Trend is very powerful than you can imagine.
There are so many websites, some of which are your close competitors but unfortunately, most of them are filled with poor quality and rehashed copies. Set yourself apart by hiring a professional writer to produce high-quality content for your blog, product reviews, web content, newsletter, company magazine, and any other content you may be looking for.
The Loading Speed Of Your Page
Yes, the Internet user is impatient by nature and does not tolerate that, with a connection of 300 megabytes, it takes more than 3 or 4 seconds to visualize a web. Therefore, we make it clear with this SEO trends 2018 post that our website must be fast loading, and for this Google has already put at our disposal a tool called PageSpeed Insights for us to test if our site is fast, what score it has and how we could optimize it.
Apart from all this, Google already announced it as a positioning factor, so we have to give it more priority if possible.
The last couple of years has seen the use of mobile internet searches rise and for the first time overtook internet search using desktops. This trend is nowhere near backing off but instead, Google has plans to experiment on mobile-first indexing. This is a sign that the future internet will depend more on mobiles than desktops. As a business owner, you need to make sure that your website supports mobile browsers and should also be highly responsive. Failure to meet these standards might see you kicked off the search grid.
Fast Loading Mobile Pages
As earlier mentioned, more users are relying on mobile devices to carry out an internet search. However, having slow loading pages may increase the bounce rate on your site. To help with this problem, Google introduced the Accelerated Mobile Pages, AMP, which help pages loads 4x faster and also reduce data usages by 10x. Although the use of AMP is not yet a ranking factor, it will help minimize bounces rates and consequently improve your Google ranking.
Increase use in Voice Search
The use of voice search has gained recognition and the number of people using the command is expected to increase come 2018. As a business owner, this means that you need to include keywords phrases that are more conversational in your SEO marketing strategy.
We admit that it’s SEO trends that began to set in 2017, but that this year will end up exploding. You just have to keep an eye on Google data, which says that 20% of searches are already through voice commands. The rise of voice assistants and the search through the microphone of our smartphone has resulted in a style of consultation quite marked. And it’s something that many of the Top 10 websites in Google are employing.
Queries of the style are How to do? Where is? What is? Who is? They are quick to do, and Google has managed to find a way to also quick to answer:
- Knowledge Graphs- It’s a knowledge base created by Google through information from Wikipedia, Freebase and other websites.
- Featured Snippets- In this case, it is a search result that gives a direct response thanks to extracts extracted from articles, generally positioned on the first page of the search results.
This SEO trend is related to Google’s ability to interpret since it can recognize the context of a sentence and no longer directly searches for keywords.
Better Backlink Strategies
This trend never gets old as Google always requires you to prove the trustworthiness of your website by providing quality content to your customers. This means that you need to ensure you link a viable site that offers useful information to visitors and not random links that direct to useless directories. Proper backlinking strategies can easily see you rise to the top of Google rankings.