A solid and documented content marketing strategy is imperative for the success of any business. But, developing such a strategy is often easier said than done. Content Marketing Strategy vs Content Strategy vs Content Planning First of all, what is content marketing? Content marketing is a type of marketing that uses online material to…
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A company’s “About Us” page serves many purposes, the most important of which is to convert readers into customers. But, a poorly written “About Us” or “About Me” page can put people off. Learn how to write an “About Us” page that is both convincing and gets your message across. Essential Tips on How…
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Back then, companies relied on ads and word-of-mouth to reach out to consumers. With the evolution of technology, websites have become the new norm. Let’s discuss why companies need a professional website in today’s day and age. Why Does Your Company Need a Professional Website? Before learning why you need a website, you must…
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Social media is one of the most powerful digital marketing tools that real estate agents can have in their arsenal today. Social media platforms offer tremendous opportunities for advertising to a wider and more diverse audience, thereby increasing your potential for real estate success. Here’s how you can use social media for effective and successful…
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In today’s digital world, establishing an online presence is a must for all business owners. One of the best ways to do that is through organic search engine optimization (SEO). The main goal of organic SEO marketing is to attract visitors to your website so they can learn more about your business, as well as…
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Marketing has evolved to adapt to an increasingly online world, and businesses must follow suit if they refuse to get left behind. Some business owners remain unconvinced about the benefits of digital marketing in today’s landscape, but such skeptics are only inviting failure. Keep reading to learn the true importance of digital marketing. Understanding…
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The advent of the internet has revolutionized our lives, including how we conduct business. With people spending more of their time online, industries have had to shift their marketing strategies to target their customers. If you want to have better customer targeting, consider incorporating the forms of digital direct marketing into your online strategy. …
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Small business SEO is more valuable than you might think. If your business is just starting out and you want it to grow exponentially, investing in search engine optimization is the right way to go. How Small Business SEO Can Help Your Company Competition is always present in the business world. No matter where…
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Success in business is heavily dependent on brand awareness and visibility. But, building a brand online is not always an easy job. This is where online brand marketing comes in. The Importance of Online Brand Marketing There is a difference between branding vs brand marketing. Branding is your business identity — it is who…
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In today’s digital climate, digital marketing can be crucial to the success of a business. However, it isn’t a one-size-fits-all solution. Businesses must have a digital marketing approach that matches their specific needs. For some, this means hiring a digital marketing agency while for others, it’s creating an in house marketing team. But how do…
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